How to Create an Effective Social Media Strategy September 9, 2014 3:00 P.M. EST Sarah Mickelson, Rapoza Associates Wendy Puckett and Malcolm Bailey , Frontier Housing NRHC would like to thank Capital One for its generous support of this advocacy webinar.
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How to Create an Effective Social Media Strategy
September 9, 2014
3:00 P.M. EST
Sarah Mickelson, Rapoza Associates
Wendy Puckett and Malcolm Bailey, Frontier Housing
NRHC would like to thank Capital One for its generous support of this advocacy webinar.
Do not use Facebook, or use it inconsistently.
Use Facebook consistently, but do not use it for advocacy or have not adopted best practices.
Use Facebook consistently to support the organization’s advocacy and have adopted best practices.
What is the biggest challenge to maintaining an effective social media presence?
Lack of a strategy and limited resources.
Lack of expertise or familiarity.
Not a priority for organization.
A step-by-step process
61% of Rural Residents Use Social Media
Social media is a tool, not an end in and of itself.
What are your organization’s social media objectives?
Frontier Housing, Inc.
Wendy Puckett, Fundraising and Development Director
Malcolm Bailey, AmeriCorps VISTA
Our Mission: To provide affordable housing solutions to build better communities.
1. Type the link you want to share; remove it after the preview pops up
2. Use the arrows to change available pictures or upload your own
3. Change the link title and/or content preview
Be sure to link to your website often.