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[1] semantically annotated accommodations

1. SEMANACCO - a web-based application for accommodation providers to easily create semantically annotated descriptions of their accommodations, based on widespread vocabularies. [1] semantically annotated accommodations. Objectives.

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[1] semantically annotated accommodations

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  1. 1 SEMANACCO -a web-based application for accommodation providers to easily create semantically annotated descriptions of their accommodations, based on widespread vocabularies [1] semantically annotated accommodations

  2. Objectives • Development of an application that enables users to generate Rich Snippets for accommodation descriptions • A Rich Snippet is a descriptions of a search result that is shown below a certain search result • used to facilitate Search Engine Optimization  additional informationtogainmoreattention • Rich SnippetsconsistofSemanticAnnotations

  3. SemanticAnnotations • Traditional Web is only understandable for humans • Semantic Web strives to be understandable for machines • machine-readable descriptions of resources are necessary. • This is where annotations are used to markup the semantics.  improve accuracy of Web searches (look for only those pages that refer to a precise concept instead of all the ones using ambiguous keywords)

  4. SemanticAnnotationscont. • At present, three major approaches to apply semantic annotations compete against each other: Microformats, RDFa, and Microdata. • Up to the present, it is not fully clear which approach will prevail. • All of them possess some advantages, but also disadvantages. 2 [2] Cf. [BDG+10].

  5. Comparison of Microformats, RDFa and Microdata Cf. [ToLa09], [Spor11], [Hick11], [Sche11], [AHS+12], [ABM+12], [Sche12a], [Spor12], [ABP+12], and [Micro12a].

  6. Whichapplicationsare out theretogenerateSemanticAnnotations?

  7. http://schema-creator.org/

  8. http://www.ebusiness-unibw.org/tools/grsnippetgen/

  9. SEMANACCO • Whatis different fromotherApplications? • Focus on Accommodations • Different Vocabulariescanbeused: • Schema.org (LodgingBusiness) • AccommodationOntologyby Martin Hepp and the Tourism Working Group at STI Innsbruck • Friend-of-a-Friend (data about persons, e.g. homepage or skypeID) • Export Function • Save / LoadFunction

  10. SEMANACCO cont.

  11. Technologies • HTML5 • Java • Google Web Toolkit (GWT)  development of high-performance web applications without the developer having to be an expert in browser quirks, XMLHttpRequest, and JavaScript  open source  completelyfree [3] https://developers.google.com/web-toolkit/ [4] https://developers.google.com/web-toolkit/overview 3 4

  12. What still isto do • Export Function • Bug fixing • Manual oftheapplication • Evaluation formula • Completethewritingofthethesis

  13. Thankyouforyourattention!

  14. Sources

  15. Sourcescont.

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