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Skyjacker

Skyjacker. for Integrated Advertising, Promotion & Marketing Communications (7e) Clow & Baack. Skyjacker. Established in 1974 Family business Manufacturer of suspension lift kits and shocks 4WD trucks, SUV’s and Jeeps. Sell & distribute products internationally.

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Skyjacker

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  1. Skyjacker for Integrated Advertising, Promotion & Marketing Communications (7e) Clow & Baack

  2. Skyjacker • Established in 1974 • Family business • Manufacturer of suspension lift kits and shocks • 4WD trucks, SUV’s and Jeeps. • Sell & distribute products internationally

  3. Lift Kits - Leveling Kits - Strut Kits

  4. Skyjacker extensive line of products for • Chevy / GMC • Dodge • Ford • Honda • International • Isuzu • Jeep • Mazda • Nissan • Toyota Year models range from 1955-Present

  5. In-House Marketing Department • Full service agency • Marketing research • Large format printing • Vinyl graphics • All advertisements leave print ready Lee McGuire, Director of Marketing & Operations Skyjacker marketing team hard at work

  6. Integrated Marketing • Channel members • Advertising • Point-of-purchase displays • Trade promotions • Consumers • Advertising • Consumer promotions • Event marketing

  7. Trade Print Advertising Advertising in: Accessories Today DCI Specialty Automotive PWA Off-Road Industry Pro-Pickup Magazine

  8. LEVELING KIT MERCHANDISER Skyjacker Dealers Warehouse Distributors support for Skyjacker provides Point-of-Purchase Items for dealers Reach traditional and non-traditional 4WD Jobbers

  9. Trade Point-of-Purchase Displays Counter/Wall Catalog Display Holder Consumer Catalogs Authorized Dealer Decals Indoor & Outdoor Banners

  10. Trade and Consumer Shows MPMC Media Trade Conference Los Angeles, CA January 19-21 Easter Safari Moab, UT March 29-April 2 4 Wheel Jamboree Nationals Bloomsburg, PA July 9-11 PA Jeep Show York, PA July 17-18 Carlisle Truck Nationals Carlisle, PA August 6-8 Off Road Expo Pomona, CA October 8-10 SEMA Las Vegas, NV November 2-5

  11. SEMA Trade Show • Largest Automotive After-Market Trade Show • Las Vegas Convention Center • 30x50 display, 2-story booth with display vehicles Click on photo to see a video about the SEMA trade show and what Skyjacker sells.

  12. Consumer Target Market • Mostly males ages 18-34 • Hunters • Commercial/Industrial trucks • Off-Road enthusiasts • Active/Extreme sports

  13. Consumer Advertising Celebrity Spokesperson Willie Robertson Duck Dynasty

  14. Consumer Website Advertising Advertising on: Offroad.com 4x44u.com Truckmoxie.com Truckworld.com Catalograck.com Skyjacker.com

  15. Consumer Television Advertising Billy the Exterminator • Advertising on: • Speed Channel • Spike Trucks TV • Spike Xtreme 4x4 • Outdoor Channel – Buck Commander • ESPN2 – Stacy David’s Gearz • CORR Racing – Commercials – NBC • A&E – Billy the Exterminator Buck Commander

  16. Consumer TV Advertising TV Ads

  17. Consumer Print Advertising Advertising in: Four Wheeler JP 4 Wheel & Off Road Off Road 4WD Sport Utility Sportsman's Gear Off Road Adventures Dusty Times Dirt Sports Trucks 4x4 Builder

  18. Trade Shows John Godwin of Duck Dynasty talks about Skyjacker.

  19. Consumer Promotions Cash Back Rebate on Shock and Leveling Kits

  20. Event Advertising/Promotions Off-Road Driver Sponsorships Carl Renezeder - CORR Pro-4, Pro-2 Ross Hoek - CORR Pro-4, Pro-2 Scott Taylor – CORR Pro-2 Watch video

  21. Event Advertising/Promotions Jeep Safari Moab, Utah

  22. Marketing Results • In one year sales increased 14% • Continue to gain market share through effective sales • Skyjacker has opened a new market in Dubai, which was previously untapped • Won SEMA Global Media Award Skyjacker

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