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Black Hills Blend

Black Hills Blend. Jessi Drury. Direct Competitors. Starbucks Dun’s Brothers. Target Market & Positioning. Target Market -Coffee drinkers ages 18- 60 that are in need of a quick drink or snack

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Black Hills Blend

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  1. Black Hills Blend Jessi Drury

  2. Direct Competitors • Starbucks • Dun’s Brothers

  3. Target Market & Positioning • Target Market -Coffee drinkers ages 18- 60 that are in need of a quick drink or snack Positioning – their drinks are essentially the same at every location, the barista always looks great and they always have excellent service

  4. Strategy Compared to Competitors • Black Hills Blends strategy is to offer coffee as well as other hot and cold beverages at several drive through locations for an affordable price.

  5. Competitive Advantage • Customer Loyalty • Competitive Prices • Convenient Locations

  6. Retail Mix • Merchandise Variety- they have a wide variety of coffee and non coffee beverages to chose from as well as scones, muffins and cookies • Merchandise Assortment- assortment is good they have sizes small through extra large (my favorite) • Pricing- they offer competitive prices • Location- several locations around Rapid City and the surrounding hills • Customer Service- EXCELLENT CUSTOMER SERVICE most of the time the barista knows my name

  7. SWOT Analysis • Strengths- multiple locations, buy 12 get 1 FREE card, competitive prices, never have to leave your car • Weaknesses-only able to take cash and local checks, people not from Rapid City might not know what the kiosks are • Opportunities-they have an opportunity to set up a kiosk in any town in SD • Threats- Big name coffee companies such as Starbucks and Duns Bros

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