In the land of Ganges…. …only 2 per cent of 1.2 billion Indians own a washing machine. A lifetime experience - watching people wash clothes on the banks of river Ganges A lesson for all new players planning to enter the Indian market . russell davies:
…only 2 per cent of 1.2 billion Indians own a washing machine. A lifetime experience - watching people wash clothes on the banks of river Ganges A lesson for all new players planning to enter the Indian market
Great start. Makes me instantly realise that the rules are different here.
The Indian fabric wash market consists of synthetic detergents (comprising bars, powder and liquids) and oil-based laundry soaps
Per capita consumption of detergent in India (2.7 kg pa) is lower than any other country
Laundry care current value sales grew 5% in 2005-06 over 2004-05 to Rs. 66.9 billion
Laundry care forecast to grow at modest 2% CAGR from 2005 to 2010 to Rs. 72.1 billion
This is all good. Good overview.
Upgradation from bars to powders. So companies are actively pushing powder detergents
Fragrance is the main differentiation in laundry detergents and laundry aids
Laundry aids is growing fastest in current value terms
To gain lion’s share of the market and enter the rural market, most brands are introducing lower price sachet packs
Specific, practical thoughts. Good ideas.
Not sure you need this. I guess it might depend what you said over it, but it doesn’t feel like part of the argument.
Great. Two smart, locally relevant and distinctive ideas. Very good.