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Video Games: Pong to Present . Presentation by Doug Wilcox Com 546 – Evolution and Trends in Digital Media – December 6, 2005. Agenda. Who invented the video game? Brief Industry History Impact of Internet Games compared to Film Future of the Games Industry. Who Invented the Video Game?.

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video games pong to present

Video Games: Pong to Present

Presentation by Doug Wilcox

Com 546 – Evolution and Trends in Digital Media – December 6, 2005

agenda
Agenda
  • Who invented the video game?
  • Brief Industry History
  • Impact of Internet
  • Games compared to Film
  • Future of the Games Industry
who invented the video game
Who Invented the Video Game?
  • Ralph Baer
    • 1949: Loral tasks Baer to create next-generation television. Baer suggests interactive game, but management refuses.
    • 1966: revisits idea under new employer
    • 1970: Baer licenses his technology to Magnavox for tennis game
  • Steve Russell
    • 1961: Invents Spacewar! for MIT mainframe
    • Spacewar! popular on college campuses
    • Nolan Bushnell, Nutting Associates commercialize Spacewar!
early years 1970 1985

1976: Deathrace 2000 creates first public outcry

Early Years: 1970 - 1985
  • 1972: Atari is formed
    • Bushnell founds Atari, develops Pong
    • Pong popular in public trial
    • Bushnell breaks off negotiations with Bally and Midway
  • 1983: Atari starts decline
    • Overproduces ET, Pac Man
    • Games industry’s first slump
rise of japanese consoles 1985 2000
Rise of Japanese Consoles: 1985 – 2000
  • 1980s: Nintendo and Sega
    • Donkey Kong boosts Nintendo
    • Mortal Kombat defines Sega as adult oriented console
  • 1994: Nintendo and Sony attempt collaboration, but fail. Sony goes on to develop Playstation.
  • 2000: Sega bows out of hardware market, leaving Nintendo and Sony. Xbox appears the following year.
  • 2000 – Present: Sony vs. Microsoft
effect of internet
Effect of Internet
  • Online games offer unlimited game-play compared to traditional single-player game
  • Possibility for online distribution
  • Consumer can “mod” content for PC online games
    • Quake
    • Counterstrike
    • Starcraft
  • Social structures online
    • Bartle (1996) taxonomy
    • Jansz and Martens (2005) observe group dynamics for online gamers
games compared to film industry

2004: Sales data leveling off

Games compared to Film Industry
  • 2004: Games surpass film revenues
    • $9.9 billion (Games) vs. $9.4 billion (Film)
    • Blockbusters: Spiderman ($114M) vs. Halo ($125M)
games compared to film industry8
Games compared to Film Industry
  • Shared Franchises: film versions of games
    • Tomb Raider
    • Final Fantasy
    • Doom
    • Halo
  • Consolidation
    • Film industry in 1930s – Studios leverage titles
    • Games industry at present
      • Advances against royalties
      • Rising costs – risk averse
      • Increasing reliance on recycled franchises
future of games
Future of Games
  • Online Growth
    • Larger and richer multiplayer environments
    • Increasing transfer between virtual, real economies
    • Additional forms of communication
    • Advertising
  • Sony vs. Microsoft
    • Battle for the living room
    • HDTV to allow consoles to displace PCs
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