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COUNTRY OF ORIGIN LABELING (COOL) CTAHR Agricultural Education Workshop. Matthew Loke Hawaii Department of Agriculture Agricultural Development Division February 24, 2009 . Farm Security and Rural Investment Act of 2002 (2002 Farm Bill). Requires retailers to provide country-of-

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COUNTRY OF ORIGIN LABELING(COOL)CTAHR Agricultural Education Workshop

Matthew Loke

Hawaii Department of Agriculture

Agricultural Development Division

February 24, 2009


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Farm Security and Rural Investment Act of 2002(2002 Farm Bill)

  • Requires retailers to provide country-of-

    origin labeling for beef, lamb, pork, fish,

    perishable agricultural commodities and

    peanuts; and

  • Delayed implementation for all covered

    commodities except wild and farm-raised

    fish and shellfish until Sept. 30, 2008.


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Food, Conservation and Energy Act of 2008(2008 Farm Bill)

  • Expanded the list of covered commodities

    to also include chicken, goat, ginseng,

    pecans, and macadamia nuts.


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COUNTRY OF ORIGIN LABELING2008 Farm Bill

Covered Commodities

  • Muscle cuts of beef (including veal), lamb,

    chicken, goat, and pork; ground beef,

    ground lamb, ground chicken, ground goat,

    and ground pork; fish and shellfish; fresh

    and frozen fruits and vegetables; pecans;

    peanuts; ginseng; and macadamia nuts.


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COUNTRY OF ORIGIN LABELING

Exempts Processed Food Items

  • Items of different origins that are combined

    with at least one other covered commodity

    or substantive food component; and

  • Undergone further processing resulting in

    change in commodity character

    (i.e. cooking, curing, smoking and

    restructuring, roasting).


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COUNTRY OF ORIGIN LABELING

Who must label – The Retailer

  • Retail business engaged in the selling of

    fresh and frozen fruits and vegetables with

    an annual invoice value of more than

    $230,000 during a calendar year.

    - Licensed by PACA

    (Perishable Agricultural Commodities Act)


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COUNTRY OF ORIGIN LABELING

Exempt Establishments

  • Food service establishments

    including salad bars and delis

    providing ready-to-eat foods; and

  • Butcher shops, fish markets, and

    exporters.


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COUNTRY OF ORIGIN LABELING

Consumer Notification

  • Requires country of origin labeling by

    retailers of covered commodities

    conspicuously located at the final

    point of sale; and

  • If from multiple origins, must list all

    countries of origin.


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COUNTRY OF ORIGIN LABELING

Label Information

Labels must use commonly understood designations such as:

- Product of Hawaii, USA

  • Product of USA

  • Produce of USA


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COUNTRY OF ORIGIN LABELING

Acceptable Retail Labels

  • Acceptable origin abbreviations only

    recognized by U.S. Customs may be

    used;

  • No specific size of lettering; and

  • State or Regional designations are

    acceptable in lieu of U.S.


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COUNTRY OF ORIGIN LABELING

Acceptable Retail Labeling - 2

  • Can either be in the form of a placard

    or sign, label, sticker, band, twist tie,

    pin tag or other format; and

  • May also use stamp, mark, or other

    clear and visible sign on the package,

    display, holding unit, or bin.


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COUNTRY OF ORIGIN LABELING

State and Regional Labeling Program

  • State, regional or locality label

    designations are acceptable

    (i.e. “Hawaii Grown”)

  • State-level country of origin programs

    governed by this regulation are

    preempted.


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COUNTRY OF ORIGIN LABELING

Supplier Responsibility

  • The law requires suppliers of covered

    commodities must provide origin

    information to buyers; and

  • May be specified on invoice, bill of

    lading, placard on bulk containers, or

    on individual packages.


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COUNTRY OF ORIGIN LABELING

Record Keeping

  • All records must be legible and

    maintained electronically or in hard

    copy format;

  • May be maintained in any location for

    at least one year; and

  • When requested, provide records to

    USDA representatives within five

    business days.


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COUNTRY OF ORIGIN LABELING

Record Keeping – 2

  • Required to maintain records for

    one year from date origin is declared

    at retail; and

  • Pre-labeled commodities, label is

    sufficient evidence to establish

    the origin.


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COUNTRY OF ORIGIN LABELING

Questions?

Please contact – HDOA/Commodities Branch

[email protected]

Phone: (808) 832-0707

[email protected]

Phone: (808) 832-0713

THANK YOU!


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