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Capitalizing on TECHNOLOGY : Government 2.0. Dwane Brinson Lee County Tax Administrator Chair, Public Relations Committee. Outline. Social media defined The evolution of social media Lee County’s program Impending technology Application in tax offices Questions . What is social media?.

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Capitalizing on TECHNOLOGY : Government 2.0

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Capitalizing on technology government 2 0 l.jpg

Capitalizing on TECHNOLOGY:Government 2.0

Dwane Brinson

Lee County Tax Administrator

Chair, Public Relations Committee

Outline l.jpg


  • Social media defined

  • The evolution of social media

  • Lee County’s program

  • Impending technology

  • Application in tax offices

  • Questions

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What is social media?

  • In a few words?

    • Interactive news, networking and information sharing

  • Popular sites include:

    • Facebook

    • Twitter

    • YouTube

    • Blogs

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Distinctions of Social Media

  • Reach – social media has a global audience

  • Accessibility - social media tools are generally available to anyone at little or no cost

  • Usability – anyone can easily learn to use social media

  • Timeliness – social media is nearly instantaneous

  • Permanence - social media can be altered almost instantaneously by comments or editing

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The Evolution of Social Media

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Fast Facts

  • Social media is now the #1 activity on the web

  • By 2010, Generation Y will outnumber the Baby Boomers

  • If Facebook were a country, it would be the 4th largest

  • Fastest growing segment of Facebook is the 55 – 65 female age group

  • Much of Generations Y & Z consider email out-of-date

  • 80% of Twitter usage is on mobile devices

    Courtesy of

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Years to Reach 50 Million Users

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Challenges and Benefits

  • The challenges of implementing a social media campaign are limited. What few challenges are identified can be relatively easily overcome.

  • The benefits seem endless and far outweigh any challenge. No real price can be placed on citizen participation, two-way communication and involving a wide array of the population.



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Lee Linked: Lee County’s Program

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Program Components

  • Vidiads

  • Social Media

    • Facebook

    • Twitter

    • YouTube

    • Blog

  • Live Chat

  • Quick Response (QR) Codes

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  • The next generation of recruiting ads; it’s a short video of the position

  • Short clip discussing the department and intangibles

  • Shows innovative, creative work environment is honored

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The Social Web

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Social Media Pages

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The 360o Process

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Bad Tweets…

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Instant Chatting

  • Instant communication line between county and citizens

  • Service enhancement

  • Job enrichment

  • QC through archived conversations

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Quick Response (QR) Codes

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Why do Local Governments Need This?

  • Active citizenry

    • People enjoy civic engagement, and social media is an enhancement at no additional cost

  • Service enhancement

  • Economic development

    • Studies show that many major companies research a jurisdiction’s website and technology usage prior to making an investment decision

  • Shows accountability/transparency/trust

    • Citizens want to know that the bureaucracy is operating in the best interests of the electorate

  • Puts a face on county government

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Impending Technology

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Two-Way Television

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Advancement of Smartphones

  • From analog to digital

  • From 3G to 4G

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  • Social media connection in cars?

  • Downloadable apps

  • “DVR” for radio

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Application in Tax Offices

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  • Social media technology is becoming a part of our everyday lives – capitalize on it

  • Transparency improves trust

  • Open communication lines

  • Improvement in customer service

    • i.e. QR Codes on letters

  • Job variety/enrichment

  • Customer service

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