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Len's MedWeb Project. Leonard (Len) Hom Prepare a Prototype Medical Web Site for: SF Plastic Surgery to serve middle-aged women from ages 50-65. Objective. Prepare a prototype Medical Web site for: SF Bay Plastic Surgery to serve middle-aged women ages 50-65

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Len's MedWeb Project

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Len's MedWeb Project

Leonard (Len) Hom

Prepare a Prototype Medical Web Site for: SF Plastic Surgery to serve middle-aged women from ages 50-65

Designed by: LHWebServices


Objective

  • Prepare a prototype Medical Web site for:

  • SF Bay Plastic Surgery to serve middle-aged women ages 50-65

  • Make the Web site simple yet elegant

  • Provide a straight forward navigation scheme

  • Provide start-up pages for About us, Procedures/Services, Photo Gallery, FAQs

Designed by: LHWebServices


Deadlines

  • Phase 1. Brainstorming, Brief, & Flowchart on PDFs

  • Phase 2. Research & Visual Hierarchy

  • Phase 3. Images & Homepage

  • Phase 4. Typography & Tier 2 Issues

  • Phase 5. Prototype Design due by December 15, 2003

Designed by: LHWebServices


Audience Analysis

  • Primary audience includes middle aged women ages 50-65

  • Residents in the North Bay area of the San Francisco Bay Area

  • Stated need of the audience: Facelift

Designed by: LHWebServices


Nature of Services

  • Medical services:

  • Plastic & Aesthetic Surgery

  • Reconstructive Surgery

  • Facelift

Designed by: LHWebServices


Focus

  • Emphasis on Facelift, and related procedural services

    • Eyes

    • Ears

    • Nose

  • Photo gallery of the above procedure/services

  • Provide clients directions to the medical facilities

Designed by: LHWebServices


Style & Feel

  • Simple yet elegant

  • Ease of navigation

  • Provide a sense of caring professionalism

Designed by: LHWebServices


Theme

  • Visual theme to emphasize simplicity & elegance

  • Simple Logo

  • Color: Limit to two or three

  • Typography: One or two fonts

  • Layout:

    • Top main navigation

    • Left Tier 2 & 3 navigation

    • Bottom contact information

    • Images in center

    • Text to side or bottom of images

Designed by: LHWebServices


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