Keeping your equine business a vibrant part of rural america
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Keeping Your Equine Business a Vibrant Part of Rural America. Kathy Anderson, PhD, University of Nebraska Chris Skelly, PhD, Michigan State University. NC Equine Business Overview. North Central Region Horse Industry Over 1 million horses 162,000 horse farms

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Keeping your equine business a vibrant part of rural america

Keeping Your Equine Business a Vibrant Part of Rural America

Kathy Anderson, PhD, University of Nebraska

Chris Skelly, PhD, Michigan State University


Nc equine business overview
NC Equine Business Overview

  • North Central Region Horse Industry

    • Over 1 million horses

    • 162,000 horse farms

    • Over 70% of horse owners live in rural communities of 50,000 or less

      • Breeding, training, boarding, etc

    • Spectator events – Urban settings

      • Race, show, etc


The ebn conference
The EBN Conference

  • Partnership of 4 Universities

  • Targeted to NCR, nationwide application

  • Simultaneous conferences, 4 locations

    • Interactive webinar

    • Various business related topics

  • Equine Business Network Facebook page

  • Equine Business Blog

  • Equine Business web page (eXtension)


Purpose
Purpose

  • Enhance rural equine businesses

    • Profitability

    • Sustainability

  • Develop organized business management resources

    • Equine Business owners & employees


Purpose1
Purpose

  • Increase equine business knowledge

    • Exploring employment opportunities

    • Horse industry business development

  • Enhance efficiency

  • Increased revenue

  • Expand industry


What we did
What we did

Hosted concurrently

One live speaker each location + 3 webcast

Liability/Legal issues

Marketing

Insurance

Accounting/Business structure

Pre-Conference webcast

Promotional

6 weeks prior to conference

  • Michigan State University

  • University of Nebraska

  • Iowa State University

  • University of Minnesota


Equine business conference
Equine Business Conference

November 2012

56 views

Equine Business Network

December, 2012

Over 600 fans

  • Conducted February, 2012

  • Total attendance – 130

    • MI – 50

    • MN – 40

    • IA – 20

    • NE – 20


What we did1
What we did

Equine Business Network

Facebook page

Launched November, 2011

Horsebiz Blog

Launched September, 2012

eXtension Resource Area

HorseQuest

Launched November, 2012

Road blocks

Coordination

Technology challenges

Clientele challenges

  • Affordable program

  • Archived webcasts available

    • My Horse University

  • Round table discussions

  • Program Evaluation

    • Post- program

    • 6 month post-program impact survey


Benefitting the management of horse operations
Benefitting the Management of Horse Operations

  • 95% -68% of the conference participants agreed or strongly agreed the information obtained from each topic would benefit the management of their horse operation, with Equine law being the most beneficial

an=117


Making changes in their business
Making Changes in their business

  • All participants indicated they would make at least one change in their horse operations following the conference

  • Nearly all (95%) would make changes related to legal issues

an=117



Increasing their knowledge
Increasing their knowledge

  • The pre-conference knowledge of conference attendees was lowest on Equine Law and Insurance with each of those having the greatest gain in knowledge (150% and 138% respectively) following the conference

  • However, conference participants indicated their greatest post-conference knowledge was in the areas of promotions, marketing and advertising and equine law (4.0 and 3.9).

an=117

b1 (very little knowledge) to 5 (very much knowledge)





One three year benefits of the equine business conference
One-Three Year Benefits of the Equine Business Conference

  • 60% indicated they would have increased profitability, in part due to their enhanced understanding of how to reduce their risk of liability and improved insurance.

N=21


Ebn facebook timeline
EBN Facebook Timeline

Fan Photos in Timeline Photo







Horsebiz blog
Horsebiz Blog


Extension ebn resource area
eXtension EBN Resource Area


Extension ebn articles
eXtension EBN Articles





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