Planning Project
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Planning Project . School Overview. http:// Largest Public, California State University (3 th largest University in the state.) offering degrees in 84 areas Great Location - 283 Acres in Urban San Diego

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School overview
School Overview

  • LargestPublic, California State University(3thlargest University in the state.) offering degrees in 84 areas

  • Great Location- 283 Acres in Urban San Diego

    (12 Min’s from downtown 10 Min’s from the beach and surrounded by many nearby communities.

  • 32,957 students(28 K undergrad & 5 Kgraduate) and

    15,000 Facility/Staffcombine to make a self supporting community.

  • 18 NCAADivisionIAthleticTeamscompeting in the Mountain West Conference include: Basketball, Baseball, Softball, Volleyball, Football, Soccer, Track and Field, Aquatics.

  • Ranked in the Top 5 Nationally for Study Abroad Programs.

Campus demographics
Campus Demographics

  • Quick Facts about SDSU

  • Annual enrollment cost at SDSU (in-state students, living on campus): $23,756

  • Average student age: 22

  • Average High School GPA of applicants: 3.62

  • 45% of Students receive Grants or Scholarships – 57% receive Financial Aid

2012 2013 goals objectives
2012 - 2013 Goals & Objectives

  • Get 5-hour Energy accepted with SDSU meal Plans

  • Increase the number of vendors that sell 5-hour Energy around the campus by at least 5 locations

  • Increase on-campus sales of 5-hour Energy by 20%

    • (going to retain a copy of SDSU dining services records of sales now and then at the end of my term and compare)

  • Obtain a copy of SDSU’s exclusivecontract with Pepsi to determine the best way to build 5-hour Energy’s brand on campus

  • Change the opinion of at least 10 people who previously held negative stigmas about 5-hour Energy by positively sampling them

Campus map
Campus Map


5-hour Vendors ★


5 hour Vendors ✪

Location of student housing
Location of Student Housing


  • Cuic-Zura-Olmeca-Maya-Tenocha– Group of dorms on the East side of Campus that house 75% of Freshman.

    • Includes a AztecMarket where 5-hour Energy is sold currently

  • Chappy – Dorm on the northwest corner of campus housing freshmanonly

    • Also includes a AztecMarket where 5-hour Energy is sold currently

  • University Towers – Dorm on southwest corner of campus that includes both freshman and sophomores

    • Also includes a AztecMarket where 5-hour Energy is sold currently


  • University Towers – Dorm on southwest corner of campus that includes both freshman and sophomores

    • Includes a Aztec Market where 5-hour Energy is sold currently

  • Campanile-Aztec Corner- LindoPaseo – Granada- All are student apartments which are predominately filled by Sophomores and Juniors on the South Central part of campus.

    • Many are withinwalkingdistance to a local market which currentlysells 5-hour Energy


  • Many Juniors live in either houses directly south or east of campus.

    • These are surrounded by either the markets talked about above which currentlysell 5-hour energy or various grocery store chains like CVS, Ralph's, Vons, or 7-11 which all sell 5-hour Energy as well.

  • A vast majority or seniors live in Pacific Beach or the surrounding communities and not near campus.

Nearby shopping dining
Nearby Shopping/Dining

Walk/Short Drive (less than 2 min drive)

  • Campus Plaza Shopping Center

    • Includes more than 15 shops

  • Woodstock’s Pizza

  • Starbucks

  • Living Room

    Driving Distance(All within 10 min drive)

  • Old Town

  • Mission Valley

  • Fashion Valley

  • Downtown

Student segments
Student Segments

  • 23% of students are Business Management Majors

  • 12% are Social Sciences Majors

  • 8% are Psychology Majors

  • There are currently 45 total Fraternities and Sororities on Campus with 15% of the total student body belonging to the Greek community.

  • 15% of Students live in Campus-Owned Housing, while 60% live within 1 mine (either in houses or student apartments)

  • 30 % Graduate in 4-years.

Calendar 1 st semester almost done
Calendar 1stSemester (almost done)

Calendar 2 nd semester
Calendar 2nd Semester

Events project
Events Project

  • Event Name: Basketball Game vs. UNLV

  • Student Segment: ALL, especially Active members

  • What is it: Biggest Basketball game of the year.

  • How should we get involved? By sampling 5-hour Energy’s new pink lemonade flavor at the event to active members of the Campus.