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From Tweets to Blogs: Social Media Strategizing for Your Business

From Tweets to Blogs: Social Media Strategizing for Your Business. Jamie Knudsen, Account Coordinator. Social Media in a Nutshell. An online space that provides the ability for user-generated content and interaction. Social Media in a Nutshell.

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From Tweets to Blogs: Social Media Strategizing for Your Business

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  1. From Tweets to Blogs: Social Media Strategizing for Your Business Jamie Knudsen, Account Coordinator

  2. Social Media in a Nutshell • An online space that provides the ability for user-generated content and interaction

  3. Social Media in a Nutshell • An online space that provides the ability for user-generated content and interaction • Now the #1 activity on the Web

  4. Social Media in a Nutshell • An online space that provides the ability for user-generated content and interaction • Now the #1 activity on the Web • Friend or foe to businesses?

  5. Social Media and Risk • Social media is volatile and uncensored

  6. Social Media and Risk • Social media is volatile and uncensored, but that’s WHY people love it!

  7. Social Media and Risk • Social media is volatile and uncensored, but that’s WHY people love it! • Is it more risky to NOT engage?

  8. YOURWEBSITE One-way information about your company

  9. YOURWEBSITE One-way information about your company The foundation of your online presence

  10. Two-way sharing of text

  11. Two-way sharing of text • Limited to profile photo

  12. Two-way sharing of text • Limited to profile photo • Ultra-professional

  13. Two-way sharing of text • Limited to profile photo • Ultra-professional • Used for recruiting, recommending, and business networking

  14. Started out for students only

  15. Started out for students only • Two-way sharing of text, photos, videos

  16. Started out for students only • Two-way sharing of text, photos, videos • News feed feature offers micro-blogging options

  17. More than 300 million active users worldwide

  18. More than 300 million active users worldwide • Took less than 9 months to reach 100 million users

  19. More than 300 million active users worldwide • Took less than 9 months to reach 100 million users • The biggest social media network as of February 2009

  20. Largest growing demographic: Women 55-65

  21. Two-way sharing of text, photos, videos

  22. Two-way sharing of text, photos, videos • Geared toward younger and more art-driven users

  23. Two-way sharing of text, photos, videos • Geared toward younger and more art-driven users • More design flexibility

  24. Two-way sharing of microblog text

  25. Two-way sharing of microblog text • Lingo: “Following,” “tweets,” etc.

  26. Two-way sharing of microblog text • Lingo: “Following,” “tweets,” etc. • Most mobile

  27. Two-way sharing of microblog text • Lingo: “Following,” “tweets,” etc. • Most mobile • It’s growing!

  28. YOUR BLOG • Provides information on a particular subject

  29. YOUR BLOG • Provides information on a particular subject • Selling vs. sponsoring

  30. General Social Media Tips: • Listen! • Support yourself! • Be transparent! • Strategize!

  31. Questions?

  32. Thank you!

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