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WSFF Fit For Women 2011. Cliff Simms – Sports Consultant East Midlands Conference Centre, Nottingham Gloucester Rugby Club, Gloucester 28 th & 30 th March, 2011. Sporting Equals Strategy.

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Wsff fit for women 2011

WSFFFit For Women 2011

Cliff Simms – Sports Consultant

East Midlands Conference Centre, Nottingham

Gloucester Rugby Club, Gloucester

28th & 30th March, 2011


Sporting equals strategy
Sporting Equals Strategy

Raise awareness and understanding of the needs of black & minority ethnic {BME} and emerging communities within sport and physical activity:

  • Grow – increase number of people participating

  • Brokerage & Engagement – identify, support and develop

  • Resources – insight, understanding and training


Key issues
Key Issues

  • The BME population is growing and changing significantly in the UK as a whole

  • No “one size fits all” solution

  • Low levels of BME female involvement in sport at all levels (schools, recreational, clubs)

  • Lack of awareness, myths and prejudice hinder engagement


Social and

Economic

Communications

Research/Insight

BME Attitudinal

Increase

BME Women

Girls In Sport &

Physical Activity

Cultural

Awareness/Training

Organisational

BME Empowerment

Resource Development

Barriers & Core Functions


Sporting equals impact
Sporting Equals Impact

  • BME participation is increasing

  • Increased profile of BME Sports women

  • NGB engagement starting to bear fruit

    E.g. British Cycling’s Sky Ride programme

    • Research/Insight

    • Community Engagement

    • Ethnic Media


Case study
Case study

Payoshni Mitra


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