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U.S. Red Meat Exports: Growth and Opportunities . Phil Seng President & CEO U.S. Meat Export Federation. USMEF’s Mission. To increase the value and profitability of the U.S. beef, pork, and lamb industries by enhancing demand for their products in export markets through a dynamic

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U s red meat exports growth and opportunities

U.S. Red Meat Exports:Growth and Opportunities

Phil Seng

President & CEO

U.S. Meat Export Federation


Usmef s mission
USMEF’s Mission

To increase the value and profitability

of the U.S. beef, pork, and lamb industries

by enhancing demand for their products

in export markets through a dynamic

partnership of all stakeholders


Usmef offices representatives
USMEF Offices & Representatives

St. Petersburg

London

Denver

Moscow

Tokyo

Seoul

Monterrey

Beirut

Mexico City

Shanghai

Taiwan

Guangzhou

Hong Kong

Singapore


Membership sectors
Membership Sectors

  • Packer/Processor & Purveyor Trader

  • Beef/Veal Producing & Feeding

  • Pork Producing & Feeding

  • Lamb Producing & Feeding

  • Feedgrain Producing

  • Oilseed Producing

  • Farm Organizations

  • Agribusiness/Service Organizations


Is meat consumption in the u s at a saturation point
Is meat consumption in the U.S. at a saturation point?

U.S. Red Meat Consumption

Per Capita, Retail Weight, Annual

Source: USDA


Exports have been a growth market for u s red meats
Exports have been a growth market for U.S. Red Meats

Growth in Red Meat Consumption:

Rest of World  387%

U.S.  58%

Source: USDA


Global meat imports
Global Meat Imports

Source: Worldmapper


Exports help diversify our markets
Exports help diversify our markets

Picnics &Trimmings

to Central EU and Russia

Hams to Mexico

Bellies and Butts to Korea

Variety Meats to China

Loins & Tenderloins

to Japan


Pork exports as a of domestic production is rising
Pork Exports as a % Of Domestic Production is Rising

  • Exports accounted for only 3% of domestic production as recently as 1990.

  • Has doubled in the past 6 yrs to over 15% today..

  • Export growth helps to diversify market portfolio and allows industry to arbitrage on a global basis.

Data from USDA statistics and USMEF


Will 2006 u s pork exports set another new record high
Will 2006 U.S. Pork Exports SetAnother New Record High?

  • 2005 U.S. pork export levels set new milestones:

    • 1.2 million MT

    • $2.6 billion

  • YTD ‘06 pork export volumes are 12% ahead of 2005.

  • Longer-term outlook for U.S. pork exports is bullish.

(1,000 MT)

Data from World Trade Atlas/USDA


Top pork markets usmef export forecast 000 mt
Top Pork MarketsUSMEF Export Forecast (000 MT)

Source: USDA/USMEF


30 years of u s pork exports volume 000 mt
30 Years of U.S. Pork ExportsVolume (000 MT)

Source: USDA/USMEF


Daily live hogs represented by u s pork exports
Daily Live Hogs Represented by U.S. Pork Exports

Based on 200# carcasses, no pvm included

Source: USDA, USMEF


30 years of u s beef exports volume 000 mt
30 Years of U.S. Beef ExportsVolume (000 MT)

Source: USDA/USMEF


Current status of beef exports
Current Status of Beef Exports

U.S. Beef & BVM Exports (1,000 mt)

  • 133 countries imported U.S. beef in 2003 and prior years

  • 72 instituted bans in late December 2003:

    • Six markets accounted for 90% of ’03 exports

    • Korea and China remain ‘closed’ to U.S. beef

    • Of those that have reopened, access is usually limited

    • Russian inspections

    • Colombia, Peru, and Panama Bilateral Agreements

    • Korea and Malaysia FTAs??

Source: USDA/USMEF


Top beef markets usmef export forecast 000 mt
Top Beef MarketsUSMEF Export Forecast (000 MT)

2003 Volume

Source: USDA/USMEF


Beef export premiums
Beef Export Premiums

Export premiums on these 5 cuts alone represent $78 per head

Source: USMEF


Maintain competitiveness
Maintain Competitiveness

EU-25 Beef Surplus/Deficit

Source: FAO/USMEF (million pounds)




Global issues
Global Issues

  • USMEF Involvement

    • Maximum Residue Levels.

    • Labeling issues in Japan relating to “Kurobuta” pork.

    • China pathogen and residue levels.

    • Japan “gate price”.

    • Increasing EU access.

      Research

    • Pork muscle profiling

    • Competitive analysis of Brazil and Chile pork

    • Beef alternative cuts - 17 cuts for Japan


The Brand Promise

Randy Blach, CattleFax, Branded beef products

(not even counting store brands) account for about

10% of annual fed-cattle production, and he expects

it to grow significantly by the end of the decade.

Source: BEEF, January 2005


What is a brand
What is a Brand?

  • Generic Brands – U.S. Beef, U.S. Pork,

  • Store Brands – Tesco

  • Geographic Brands – Kobe Beef

  • Natural Brands- Meyer Natural Angus

  • Private Brands – Tyson



Branding traceability
Branding & Traceability

  • Consumers want to know who stands behind the product, how the animal was raised & what it was fed – “story pork”.

  • Increasing importance of source and process verification.

  • Driven by BSE, AI, E-coli, mis-labeling, etc.

  • Branding represents a promise of quality to consumers.


Benefits of u s red meat trade
Benefits of U.S. Red Meat Trade

  • Market Expansion

  • Global Involvement

  • Build “Brand” Equity

  • Traceability

  • Export Premiums

  • Adding value to corn & soybeans


Thank you farm bureau members
Thank You Farm Bureau Members

  • American Farm Bureau Federation

  • Idaho Farm Bureau

  • Illinois Farm Bureau Federation

  • Indiana Farm Bureau, Inc.

  • Iowa Farm Bureau Federation

  • Kansas Farm Bureau

  • Kentucky Farm Bureau Federation

  • Minnesota Farm Bureau

  • Missouri Farm Bureau

  • Nebraska Farm Bureau Federation

  • Ohio Farm Bureau Federation, Inc.

  • South Dakota Farm Bureau

  • Texas Farm Bureau


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