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Trends & Life Styles Psychographics Ice Cream – Chocolate Chip Competitive Accomplished No victory is sweet without a little hard work Competent and ambitious in love & work Generous with your time & money Never take your blessings for granted

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trends life styles

Trends & Life Styles

Psychographics

ice cream chocolate chip
Ice Cream – Chocolate Chip
  • Competitive
  • Accomplished
  • No victory is sweet without a little hard work
  • Competent and ambitious in love & work
  • Generous with your time & money
  • Never take your blessings for granted
  • Captivating personality makes you a shining star in social situations
ice cream mint chocolate chip
Ice Cream – Mint Chocolate Chip
  • Ambitious & confident
  • Skeptical about life
  • Realist who prepares for the future
  • Need solid plan to feel secure
  • Stubbornness helps in business but makes relationships challenging
  • Loyalty, honesty and dependability create lasting friendships & close family ties
ice cream vanilla
Ice Cream – Vanilla
  • Colorful
  • Dramatic risk taker
  • Rely more on intuition than logic
  • Emotionally expressive and idealistic
  • Set high goals for yourself & push yourself to meet and exceed them
  • Rely on secure romantic relationships that fulfill your emotional needs while working toward future objectives
ice cream strawberry
Ice Cream – Strawberry
  • Thoughtful, logical person
  • Carefully weigh each option before making decisions
  • More a follower than a leader
  • Content and effective working behind the scenes – out of the limelight
  • In relationships, shy and reserved
  • Loyal and supportive in relationships but they are slow to develop
product usage based segmentation
Product-Usage Based Segmentation
  • Combines sales data with zip codes to locate high potential markets
  • “Data Mining”
zip code segmentation
Zip Code Segmentation

PRIZM® - Potential Rating Index by Zip Marketcharacterizes the country using 62 “types”

use it to identify good and bad markets

especially helpful for direct mail

http://www.cluster1.claritas.com/claritas/Default.jsp?main=3&submenu=seg&subcat=segprizm

application of geodemographics kansas city bowling alleys
Application of GeodemographicsKansas City Bowling Alleys

WEST

Hard-core bowlersBlue Collar Nursery (17%)Blue Chip Blues (13%)

Shotguns & Pickups (9%)

EAST

Relaxation & exercise

Young Suburbia (38%)

Pools & Patios (30%)

Furs & Station Wagons (23%)

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1. I am often interested in theories.Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree   2. I like outrageous people and things. 3. I like a lot of variety in my life.4. I love to make things I can use everyday.

5. I follow the latest trends and fashions.6. Just as the Bible says, the world literally was created in six days.7. I like being in charge of a group.8. I like to learn about art, culture, and history.9. I often crave excitement.10. I am really interested only in a few things.

product specific lifestyle
Product-Specific Lifestyle
  • Song Airlines – low fare offshoot of Delta Airlines designed to compete against Jet Blue
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