Trends & Life Styles - PowerPoint PPT Presentation

Trends life styles l.jpg
Download
1 / 54

Trends & Life Styles Psychographics Ice Cream – Chocolate Chip Competitive Accomplished No victory is sweet without a little hard work Competent and ambitious in love & work Generous with your time & money Never take your blessings for granted

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.

Download Presentation

Trends & Life Styles

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Trends life styles l.jpg

Trends & Life Styles

Psychographics


Ice cream chocolate chip l.jpg

Ice Cream – Chocolate Chip

  • Competitive

  • Accomplished

  • No victory is sweet without a little hard work

  • Competent and ambitious in love & work

  • Generous with your time & money

  • Never take your blessings for granted

  • Captivating personality makes you a shining star in social situations


Ice cream mint chocolate chip l.jpg

Ice Cream – Mint Chocolate Chip

  • Ambitious & confident

  • Skeptical about life

  • Realist who prepares for the future

  • Need solid plan to feel secure

  • Stubbornness helps in business but makes relationships challenging

  • Loyalty, honesty and dependability create lasting friendships & close family ties


Ice cream vanilla l.jpg

Ice Cream – Vanilla

  • Colorful

  • Dramatic risk taker

  • Rely more on intuition than logic

  • Emotionally expressive and idealistic

  • Set high goals for yourself & push yourself to meet and exceed them

  • Rely on secure romantic relationships that fulfill your emotional needs while working toward future objectives


Ice cream strawberry l.jpg

Ice Cream – Strawberry

  • Thoughtful, logical person

  • Carefully weigh each option before making decisions

  • More a follower than a leader

  • Content and effective working behind the scenes – out of the limelight

  • In relationships, shy and reserved

  • Loyal and supportive in relationships but they are slow to develop


Product usage based segmentation l.jpg

Product-Usage Based Segmentation

  • Combines sales data with zip codes to locate high potential markets

  • “Data Mining”


Geographic differences l.jpg

Geographic Differences


Zip code segmentation l.jpg

Zip Code Segmentation

PRIZM® - Potential Rating Index by Zip Marketcharacterizes the country using 62 “types”

use it to identify good and bad markets

especially helpful for direct mail

http://www.cluster1.claritas.com/claritas/Default.jsp?main=3&submenu=seg&subcat=segprizm


Prizm in the northwest l.jpg

PRIZM in the Northwest


Analyzing segmentation data to find target markets l.jpg

Analyzing Segmentation Datato Find Target Markets


Heavy users of soft drink l.jpg

Heavy Users of Soft Drink


Heavy users of soft drink14 l.jpg

Heavy Users of Soft Drink


Heavy users of soft drink15 l.jpg

Heavy Users of Soft Drink


Index numbers for market analysis l.jpg

Index Numbers for Market Analysis


Index numbers for market analysis i l.jpg

Index Numbers for Market Analysis - I


Propensity to consume l.jpg

Propensity to Consume


Heavy users of soft drink19 l.jpg

Heavy Users of Soft Drink


Index numbers for market analysis20 l.jpg

Index Numbers for Market Analysis


Index numbers for market analysis ii l.jpg

Index Numbers for Market Analysis - II


Application of geodemographics kansas city bowling alleys l.jpg

Application of GeodemographicsKansas City Bowling Alleys

WEST

Hard-core bowlersBlue Collar Nursery (17%)Blue Chip Blues (13%)

Shotguns & Pickups (9%)

EAST

Relaxation & exercise

Young Suburbia (38%)

Pools & Patios (30%)

Furs & Station Wagons (23%)


Slide27 l.jpg

VALS


Vals revised l.jpg

VALS (revised)


Slide30 l.jpg

1. I am often interested in theories.Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree   2. I like outrageous people and things. 3. I like a lot of variety in my life.4. I love to make things I can use everyday.

5. I follow the latest trends and fashions.6. Just as the Bible says, the world literally was created in six days.7. I like being in charge of a group.8. I like to learn about art, culture, and history.9. I often crave excitement.10. I am really interested only in a few things.


Strugglers l.jpg

Strugglers


Believers l.jpg

Believers


Fulfilleds thinkers l.jpg

Fulfilleds/Thinkers


Strivers l.jpg

Strivers


Achievers l.jpg

Achievers


Makers l.jpg

Makers


Experiencers l.jpg

Experiencers


Actualizers innovators l.jpg

Actualizers/Innovators


Vals seattle 1991 l.jpg

VALS – Seattle 1991


Vals media habits l.jpg

VALS & Media Habits


Vals spending habits l.jpg

VALS & Spending Habits


Vals revised45 l.jpg

VALS (revised)


Using vals l.jpg

Using VALS


Product specific lifestyle l.jpg

Product-Specific Lifestyle

  • Song Airlines – low fare offshoot of Delta Airlines designed to compete against Jet Blue


Frontline the persuaders l.jpg

Frontline – The Persuaders


Song target index l.jpg

Song Target Index


Frontline the persuaders50 l.jpg

Frontline – The Persuaders


Video game players l.jpg

Video Game Players


Product specific psychographics l.jpg

Product Specific Psychographics


Life style trends l.jpg

Life Style Trends


Changing life styles l.jpg

Changing Life Styles


  • Login