Trends & Life Styles Psychographics Ice Cream – Chocolate Chip Competitive Accomplished No victory is sweet without a little hard work Competent and ambitious in love & work Generous with your time & money Never take your blessings for granted
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PRIZM® - Potential Rating Index by Zip Marketcharacterizes the country using 62 “types”
use it to identify good and bad markets
especially helpful for direct mail
Hard-core bowlersBlue Collar Nursery (17%)Blue Chip Blues (13%)
Shotguns & Pickups (9%)
Relaxation & exercise
Young Suburbia (38%)
Pools & Patios (30%)
Furs & Station Wagons (23%)
1. I am often interested in theories.Mostly disagree Somewhat disagree Somewhat agree Mostly agree 2. I like outrageous people and things. 3. I like a lot of variety in my life.4. I love to make things I can use everyday.
5. I follow the latest trends and fashions.6. Just as the Bible says, the world literally was created in six days.7. I like being in charge of a group.8. I like to learn about art, culture, and history.9. I often crave excitement.10. I am really interested only in a few things.