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TOMRA. Washington Beverage Container Initiative Educational Conference Call December 20, 2006 . About Tomra TOMRA’s Approach To Collecting Containers Tomra Recycling Centers - Existing Open Discussion. TOMRA Systems ASA Founded in 1972

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TOMRA

Washington Beverage Container Initiative Educational Conference Call December 20, 2006


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  • About Tomra

  • TOMRA’s Approach To Collecting Containers

  • Tomra Recycling Centers - Existing

  • Open Discussion


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TOMRA Systems ASA

Founded in 1972

History: Design, manufacture and sale of Reverse Vending Machines (RVMs) for automated handling of used beverage containers

Today’s Mission: Leading Provider of advanced recycling technology for used packaging

Active in over 45 markets: Europe, North America and Japan

Best In Class:

Sustainability

TOMRA North America

Established in 1991

9 States & 1 Province

Revenues $200 Million

~1,000 employees

16,500 Machine Installations

Serve Major Food Retailers & Beverage Producers

239 Wal-Mart Stores

889 RVMs in-use

About TOMRA


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TOMRA’s Position In The Recycling Value Chain

  • Sorting & Processing

  • Recycling

  • Logistics

  • Logistics

  • Collection

  • Material Reclaiming

  • Front-end collection systems

  • Back-end processing systems

  • For Recycled- Content packaging

  • For beverage containers and rigid packaging

  • For general household, industrial and special waste


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Cost & Effectiveness of Existing Return Systems

Focus Area

Source: BEAR MSRP Report


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Framing The Challenge…

Meaningful Access To Recycling Will Only Occur If…

  • Recycling is Convenient for Consumers

    • Large Network of Redemption Points

    • Combine Recycling with an Existing Activity

  • Consumers are Rewarded for Their Participation

    • Financial Reward and/or Perceived Rewards

  • Economic Realities Are Addressed

    • Real Estate Needs to Be Donated

    • Commodity Values Strong Yet Not All Sufficient to Cover Recycling Costs

    • Leverage Partnerships: Incentive & Communication Opportunities

    • Technology to Reduce Operational & Logistical Costs

  • Program is Supported/Managed Properly

    • Support of Local Communities

    • Operated By Experienced & Well-Heeled Companies

    • Site and Program Management Standards Established Before Launch


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Incentives

  • There Are Two Main Classes of Benefits Which a Reward Program Can Deliver…

    • What is the objective?

    • What is the reward structure?

    • What are the logistics?

    • How will I deliver on the promise?

    • How long will the program last?

  • There Are Two Main Classes of Benefits Which a Reward Program Can Deliver: Hard & Soft Benefits

    • Must Balance Real Costs vs. The Perceived Value


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Partnership Formed in 2001 TOMRA / Wal-Mart / Coke / Anheuser-Busch

Pilot Launched in 2002

Goals

Understand Consumer Behavior Related to Convenience, Attractiveness and Incentive

Understand Economic Realities of Retail-Based Recycling

Cost-Plus Model

$0.01/Unit Incentive

Operated For 11 Months

Pilot Volume Goal Achieved in 3rd Month

Averaged 6,000 Customer Transactions/mo.

Wal-Mart Test Florida, USA (2001-2003)


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Consumer Response to RePlanet TOMRA / Wal-Mart / Coke / Anheuser-Busch (RePlanet Users, Post Launch)

  • 84% “Extremely Satisfied” With Replanet Execution

  • 71% Preferred RePlanet Over Other Methods of Recycling

  • 67% “Extremely Satisfied” With $.01 Redemption Value

  • 43% Were “Not Interested” In Replanet if $.01 Redemption Value Went Away

  • 71% Indicated “Convenience of Wal-Mart” as a Factor In Their Decision to Recycle.

  • 41% Are Recycling “More Often” Since RePlanet Launched

  • 67% Liked Wal-Mart “Much More” For Providing RePlanet Service

  • 80% Perceive Recycling “Extremely” or “Very” Important


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Recycling Kiosks In Japan TOMRA / Wal-Mart / Coke / Anheuser-Busch


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Tomra Japan (2005-Current) TOMRA / Wal-Mart / Coke / Anheuser-Busch

  • Background

    • Partnership with Sumitomo

    • Successful Pilot: 80 RVMs installed At Supermarket & Venues

    • Expansion: 2000 RVMs in 3 years

  • Prerequisites For Success In-Place

    • High UBC Volumes

    • Consumer Behavior Favorable

    • Current TOMRA Technology Applicable

  • Municipalities & Supermarkets

    • Municipalities Satisfied – Savings Realized

    • Positive Consumer Response & Sufficient Volumes


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The Tomra Recycling Center (TRC) TOMRA / Wal-Mart / Coke / Anheuser-Busch


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Tesco & TOMRA Recycling Center (TRC) England (2005-Current)

  • Tesco launched pilot November 2004

  • The pilot included 6 centers scheduled to run through Q1 2006

  • High media profile with funding from UK Government through WRAP

  • After successfully meeting pilot KPIs (collected volumes and customer satisfaction) TESCO ordered 100 centers on 2 June 2006.

  • Order = $15MUSD

  • Recycling Centers delivered 2006/2007


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