1 / 11

The Urban Barbecue

The Urban Barbecue. Our Mission. Design a grill for indoor use that is safe portable compact comparable to an outdoor barbecue grill in its taste benefits. Pur-Aire Filtration TM. Market Positioning. Target Customer

issac
Download Presentation

The Urban Barbecue

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Urban Barbecue

  2. Our Mission Design a grill for indoor use that is • safe • portable • compact • comparable to an outdoor barbecue grill in its taste benefits

  3. Pur-Aire FiltrationTM

  4. Market Positioning Target Customer • City dwellers living in residences without ready access to outdoor areas Trends in the Market • Interest in gourmet cooking • Kitchen as the modern “family room” • Stylish kitchen appliances

  5. Potential Market Households in Housing Units with >= 5 units in structure Total Potential Market 15,859,000 Income over $35K/year 48.8% Market for target income 7,739,192 Living in urban area 75.2% 5,819,872 Total Target Market source: Statistical Abstract of the United States, 1997 Ed.

  6. Unit Cost $29.89 (wholesale at $49.98) 3 years to penetrate market Sales: 115K units/year Product Economics Price Point: $99.95 basic outdoor (Weber, $49.95) Stove-top (Jenn-air, >$600) high-end kitchen appliances (The Urban Barbecue, $100)

  7. Functional Benefits • The Urban BBQ boasts an impressive list of features, including… • Polished stainless steel construction • One-touch electrical ignition • Easy-on/easy-off butane fuel canister • Quick disassembly for cleaning and storage • Dishwasher-safe components • Compact, lightweight

  8. Safety Features • The Urban BBQ is designed for the safety of you and your family with... • Stable base unit • Proprietary Pur-Aire™ filter system to remove odor and smoke • Non-volatile butane/propane fuel mixture • Heat-insulated safety contacts on base and handles

  9. BBQ Statistics • 55% of grill owners say their next purchase will be a gas grill (29% say a charcoal grill) • 54% of non-family households own a grill • In 1995 there were 74 million BBQ households, up from 63 million in 1987 -Barbecue Industry Association

  10. What People Are Saying “It’s nice enough to put on my kitchen counter.” “The style is good, reminds me of a Weber, but nicer.” “I would want it to look sturdier.” “It’s important that it heats up quickly.”

  11. “No matter how safe it is, I wouldn’t want a plastic BBQ.” “The size is good. It looks like a tiny space ship.” “It definitely needs handles…you could even move it to the kitchen table.”

More Related