Consuming video on mobile devices
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Consuming Video on Mobile Devices By Kenton O’Hara, April Mitchell and Alex Vorbau Presented by Veronica Nixon April 3, 2008 About the authors Hewlett-Packard collaborative music consumption mobile work mobile communication Kenton O’Hara Research engineer Hewlett-Packard

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Consuming video on mobile devices l.jpg

Consuming Video on Mobile Devices

By Kenton O’Hara, April Mitchell and Alex Vorbau

Presented by Veronica Nixon

April 3, 2008



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Hewlett-Packard

collaborative music consumption

mobile work

mobile communication

Kenton O’Hara


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Research engineer Hewlett-Packard

Mobile Computing

User Experience Design

Technology for Education

Innovations in Music and Video

April Mitchell



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If you liked this article…

  •  ”Conversa: Uniting Mobile Video with a Community-Based Web Service“ (2007)

  • ”My iPod is my Pacifier': An Investigation on the Everyday Practices of Mobile Video Consumption“ (2007)

  • Also co-authored by O’Hara, Mitchell and Vorbau


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Paper Overview

Study uses an ethnographic approach to

investigate how consumption of mobile video

affects our social fabric.


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Paper Overview

  • Study uses an ethnographic approach to investigate interesting new social behaviors associated with the consumption of mobile video.

  • Is this research novel or does it build on other research?


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Related Research

Users Inventing Ways to Enjoy New Mobile Services (2004)

“…to try to find meaningful ways of viewing mobile video as part of their everyday life”


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Related Research

Results:

-Users found it most natural to watch videos alone

-Watching videos with others as a social activity distant second


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Paper references: Broader research context

  • Social implications of mobile technologies:

    • New music technologies

    • Mobile phones

    • Text messaging


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Research questions

  • How does mobile video consumption change the social behavior of consumers?

  • In the future, how can mobile technology be better integrated into our everyday lives?


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Research questions

  • How does mobile video consumption change the social behavior of consumers?

  • In the future, how can mobile technology be better integrated into our everyday lives?

  • How important are these research questions and to whom are they important?


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Participants

  • 28 British and American participants ranging in age from 14 to 47

  • “established users” of mobile video of some sort


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Ethnographic Methods

-In-depth interviews (before & after)

-Diaries (3 weeks)


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Ethnographic Methods

-In-depth interviews (before & after)

-Diaries (3 weeks)

-How credible are these methods?










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-home

-friend’s’ home

-car

-public transport

-airport lounge

-work cafeteria

-office desk

-cafe

-gym

-hospital

-walk to school

-school playground

People watched mobile video in a variety of places.


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Organization of discussion of results

Results organized around different social contexts (individual, family and friends) and activities such obtaining and exchanging videos.


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Individual viewing

  • Managing solitude

    • Eating lunch alone

  • Disengaging from others

    • Entertaining annoying children in carpool

    • Tuning out other people’s music

    • Distraction from uncomfortable public transit situations

  • Managing transitions between spaces


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Coordinating mobile experiences with family

  • Juggling commitments

    • Football vs. family time

  • Coordinating content with family

    • Temptation: “I should say that I didn’t tell her that I’d watched the episodes on the PSP before hand.”

    • Watching DVD’s no one else will watch


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Watching at home

Facilitates togetherness:

“I enjoy sitting next to my wife in the living room but often times I may not enjoy the same shows…so I watch my iPod.”


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Sharing the experience

  • Watching together

    • Group of school children

    • Gang of skateboarders in coffee shop

  • Showing video to others

    • Vacation videos


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Owning and exchanging content

  • Content collection is expression of identity

  • High status content

    • “…so they were all like ‘do you reckon you can get Shaun of the Dead on there – so I was like ah ‘I’ll see what I can do’. So I transferred it over…It takes ages about 3 hours but then once you’ve done it…so the next day I took it in and they were all like ‘ahh no way’.”

  • Subtle rules governing content exchange


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Getting content onto the devices

  • Strategies for getting free content

    • Internet

    • DVD’s already owned

  • Search behavior

    • On-going search

    • Preparation for specific viewing oportunity


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Discussion & Design Recommendations

  • More than simple time-pass

  • Longer than “snacking”

  • Form factor, context affect behavior

  • TV networks should distribute ready formatted content over internet

  • DVDs designed with mobile ready content

  • Speakers, wireless technology

  • Reasons why content should be stored, not streaming


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Discussion & Design Recommendations

  • More than simple time-pass

  • Longer than “snacking”

  • Form factor, context affect behavior

  • TV networks should distribute ready formatted content over internet

  • DVDs designed with mobile ready content

  • Speakers, wireless technology

  • Reasons why content should be stored, not streaming

  • How applicable is the research to other researchers?

  • Is this work generalizable or scalable to a larger group?



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Assumptions?

  • Public viewing of mobile video is a desirable thing.

  • There is a higher social meaning to watching TV and video beyond boredom avoidance.


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How readable did you find the paper?(Organization, flow, logic, jargon)



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