Search Engine Marketing & Optimization Movin’ On Up! How to get better rankings and drive traffic to your Web site. First Things First To effectively drive traffic you must ask: Who is your target audience? What do you want them to do on your Web site?
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Movin’ On Up! How to get better rankings and drive traffic to your Web site.
To effectively drive traffic you must ask:
Source: American Marketing Association
“Admissions officials know their Web sites are the first point of contact for prospective students. It has changed from the Internet being a supplement to the Internet to being the first source.”
– Judy Hingle, director, professional
development, National Association for
College Admission Counseling
2004 report by OneStat, an expert in Web analytics
Avoid Bad Techniques
Massive keyword repetition in a small space may annoy Web site visitors. Looks blatant.Overdone Visible Text