Involving the Entertainment Consumers
Advertisement
This presentation is the property of its rightful owner.
1 / 9

Involving the Entertainment Consumers through Close Cooperation Ken Lo Sony Pictures Television International PowerPoint PPT Presentation

Involving the Entertainment Consumers through Close Cooperation Ken Lo Sony Pictures Television International. Movie & TV Consumption is Up in the “New Media” Era. Media Consumption based on Hours per Person in the US. Inflight & Mobile ( 260% growth ). 20%. Internet

Related searches for Involving the Entertainment Consumers through Close Cooperation Ken Lo Sony Pictures Television International

Download Presentation

Involving the Entertainment Consumers through Close Cooperation Ken Lo Sony Pictures Television International

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Ken lo

Involving the Entertainment Consumers

through Close Cooperation

Ken Lo

Sony Pictures Television International


Movie tv consumption is up in the new media era

Movie & TV Consumption is Up in the “New Media” Era

Media Consumption based on Hours per Person in the US

Inflight & Mobile (260% growth)

20%

Internet

( Professionally Filmed Entertainment)

Pay TV

Home Video

10%

Video Games

Growth from

2003 to 2007

2007 Weekly Average Hours

Books

0%

Magazines

5

10

15

20

Cinema

Music

Free TV

Radio

-10%

Newspapers

-20%

Source: MPAA 2007 Entertainment Industry Market Statistics


Ken lo

The Return Path Comes to the “New Media” Era


Ken lo

Create and Distribute Multiplatform Content

  • Content which can be accessed on TV, online, on mobile and other devices will create an immersive experience for the consumer

  • Content that involves the users as part of the experience

  • Create a 360 Degree virtual experience that the audience can “live” in


Ken lo

U.S. PREMIERE NBC.COM: August 2008

  • Gemini Division was distributed on an unprecedented number of platforms with four

  • episodes airing Monday – Thursday and a recap episode on Friday:

  • Online: NBC.com, SciFi.com, Hulu.com, GeminiDivision.com

  • Beyond the web, the distribution of the series included:

    • Mobile: Verizon, AT&T, Helio, MobiTV, and NBC’s mobile site - mnbc.com

    • On-Demand: Comcast VOD and Verizon FIOS

    • Electric Sell Thru: X-Box Live, Microsoft Zune, Amazon Unbox


Ken lo

Rosario Dawson stars as NYPD undercover vice cop Anna Diaz in this emotional drama set in a futuristic world. When her fiancé, Nick (Justin Hartley), is killed, Anna launches an investigation that not only reveals the truth about Nick’s identity, but also uncovers his connection to a vast global conspiracy involving bizarre genetic experiments, covert military operations, simulated life forms and a mysterious organization known as Gemini Division.


Ken lo

Some Initial Results

Interests in Accessing Gemini Division:

On TV:70%

On Internet:59%

On Mobile:31%

  • 1MM + webisode views in first 5 weeks: web traffic has been sustained with users tuning in daily.

  • Viewers have embraced the VOD platform. 4x increase week one to week two, 26% increase from week two to week three and 75% increase from week three to four.

  • Blog posts about the series multiply daily, indicating a high level of fan interest.

  • There are also several sites devoting a massive amount of attention to the show, including one dedicated forum for hard core fans, GeminiDivisionFiles.com.


Ken lo

Getting the Ecosystem Working is Critical

Content Provider

Timely release of info/episodes to build the journey

Right format for different medium

Net Op

  • What up? Listen, I need you to check out my MySpace page:http://www.myspace.com/petevacarella. Later,

    • Pete

Order mobile complements

In-sync SMS

Order additional info to be watched on mobile

Get additional clues on web

Pre-order or Catch-up VOD

MobileCo

Pre-order or Catch-up VOD

IPTV Op


Ken lo

We are Structured to Fit the Ecosystem

Theatrical

Home Video

Electronic Sell-Through

Video On Demand/

Mobile on Demand

Pay TV

Basic Cable/

Free-To-Air

For the Fun-Loving Young Adults

For the Action and Adventure Thrill Seekers


  • Login