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Flex Fuel Dealers Presentation August 2 & 3, 2006 Sam Spofforth, Executive Director Clean Fuels Ohio 930 Kinnear Road Columbus, OH 43212 (614) 292-5435; [email protected] Who We Are

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Flex Fuel Dealers Presentation

August 2 & 3, 2006

Sam Spofforth, Executive Director

Clean Fuels Ohio

930 Kinnear Road

Columbus, OH 43212

(614) 292-5435; [email protected]


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Who We Are

  • Statewide organization based at The OSU Center for Automotive Research (formerly Central Ohio Clean Fuels Coalition)

  • Mission: Increase availability and use of alternative fuels and energy-saving transportation technologies

    • Increase American energy security

    • Improve air quality

    • Support Ohio’s economy

  • Membership-based organization

  • CFO has been active for a long time in promoting E85 and FFVs.

Clean Fuels Ohio


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E85’s Environmental Benefits

  • E10 provides modest environmental benefits; E85 provides substantial ones

  • E85’s environmental benefits:

    • Lower THC and Lower NOx = ozone reduction

    • Lower Toxics

    • Lower Net CO2 emissions

    • Positive Energy Balance

    • More…

Clean Fuels Ohio


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E85 also lowers net total CO2 emissions.

American Lung Association of MN Summer 2004 Twin Cities Gasoline Survey & Comparison

Partial EPA federal test procedure [505-sec-duration/hot start; FTP 75 driving cycle]

Test vehicle: 2004 4-L Ford Explorer Sport Trac flexible fuel vehicle

87-octane gasolines and one E85 fuel

Non-ethanol gasoline sampled at BP in Hudson, Wisconsin.

All American Lung Association of Minnesota fuel/vehicle testing has been conducted by the University of North Dakota Energy & Environmental Research Center and the Minnesota State University-Mankato MnCAR program

Clean Fuels Ohio


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Current/Near Term Retail Sites

Regular Updates: www.CleanFuelsOhio.org/E85

Clean Fuels Ohio


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Near Term Prospects for E85 Retail Sites

  • CFO has been working closely with a wide range of new and prospective biofuels retailers

  • One-two months: T & C Co-op, Full Circle Fuels, Knight, Kroger, and possibly others should bring total to 13

  • End of 2006: probably 18-20

  • Midwest E85 Corridor Grant: letters of interest from 13 different retail owners – listing 99 sites (12 in Cleveland-Akron metro area)

    • Doesn’t include all who have expressed interest in E85

  • End of 2007 – at least 50 total sites, probably more

  • Additional state incentive funding would be helpful

Clean Fuels Ohio


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Marketing FFVs

  • Buy an FFV now. For no additional cost, you will have flexibility and choice as E85 locations come on line.

  • Use E85. It’s better.

    • 100+ Octane Fuel Made in the Midwest

    • American Energy Security

    • Cleaner Air

    • Stronger Economy

  • Keep checking www.CleanFuelsOhio.org for new E85 locations.

Clean Fuels Ohio


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Marketing Summary

  • E85 Station Imaging

  • Targeted Mailings to FFV Owners

  • Fleet Outreach

  • Print, Highway Signage, Billboard, Other Advertising

  • Events & “Earned” Media

  • FFV Dealer Marketing

  • FFV Dealer & E85 Retailer Partnership Marketing

Clean Fuels Ohio


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NEVC Imaging Package

  • E85 Brochure

  • Point of Sale Boxes

  • Pump Talker

  • Pump Topper & Stand

  • Stickers (various sizes)

  • Price Sign (Curbside, Pole, Marquee Inserts)

  • Banner

  • E85 Resource Guide CD-ROM

  • Counter Mat

Clean Fuels Ohio




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Targeted FFV Owner Mailings

You may already be driving a flexible fuel vehicle that can run on E85, a fuel that’s 85% Ethanol and 15% gasoline. E85 is cleaner, high octane, and it’s renewable. We can grow more right here in Ohio! Check under your fuel lid for a sticker indicating E85 use, or look up your vehicle on www.E85fuel.com to see if you can drive E85!

Join Santmeyer Oil for our E85 Grand Opening Event on November 18,or stop by anytime and try a tank of E85 at:

Marathon Mart

1058 West Old Lincolnway, Wooster

330.262.2893

E85 Fuel is suitable for flexible fuel vehicles only.

Clean Fuels Ohio




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Highway Signage

Clean Fuels Ohio


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FFV Dealer Ad

Clean Fuels Ohio


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FFV Dealer/E85 Retailers Partnerships

  • Fuel Deals – Special fuel card or coupons with nearby E85 retailer

  • FFV Window hangers or glove box brochures

  • Special promotional period – FFV buyers entered to win prizes; get month’s worth of discounted fuel

  • Other…

Clean Fuels Ohio


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Sam Spofforth

Clean Fuels Ohio

930 Kinnear Road

Columbus, OH 43212

(614) 292-5435

[email protected]

[email protected]

www.CleanFuelsOhio.org

New Members Welcome


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