The role of competitive intelligence at lexisnexis
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The Role of Competitive Intelligence at LexisNexis. Beverly Parker SVP, Corporate and Federal Markets LexisNexis [email protected] Summary.

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The role of competitive intelligence at lexisnexis

The Role of Competitive Intelligence at LexisNexis

Beverly Parker

SVP, Corporate and Federal Markets

LexisNexis

[email protected]


Summary
Summary

  • Competitive intelligence is integrated into the workflows and knowledge management process at LexisNexis. Marketing, licensing, product development, and sales teams and the executive leadership all participate in and benefit from CI practices.


Learning objectives
Learning Objectives

  • What is the LexisNexis CI philosophy?

  • Who collects CI at LexisNexis?

  • How is CI disseminated, shared, and archived?

  • How might CI be derailed?

  • What are some of our CI best practices?


What is our ci mission
What Is Our CI Mission?

  • We provide timely and accurate intelligence analysis for Senior Management, Strategic Marketing, and EPD. It is important to understand this is not limited to simply monitoring a handful of competing companies. We also monitor and evaluate the competitive environment.


Who collects ci at lexisnexis
Who Collects CI at LexisNexis?

  • Strategic CI -- CI team, staffed by research specialists, including MLS, MBA, and JD professionals

  • Tactical CI -- EVERYONE, including

    • Account managers and consultants

    • Customer Service staff

    • Marketing and Strategy


What ci sources are tapped
What CI Sources Are Tapped?

  • LexisNexis Research Services

    • Ad hoc and persistent queries

    • Industry watches, product announcements, acquisitions, intellectual property filings

  • Competitors’ Web sites

  • Email discussion groups

    • Monitor solicitations for experiences with other companies, ventings


What ci sources are tapped con t
What CI Sources Are Tapped? (con’t)

  • Analysts reports

    • IDC, Forrester, Outsell

  • CI professional materials

    • Also available online at LexisNexis

  • Professional association memberships

    • Best practices

  • Conferences and tradeshows

  • People

    • “Oops, wrong number!”


How is ci disseminated shared and archived
How is CI disseminated, shared, and archived?

  • Intranets/portal

  • Cross-functional teams

  • Internal email discussion groups

  • Sales Rep Support Hotline

  • CI “hot tips” email

    • Weekly “contest”

  • Weekly/monthly reports

    • For executive leadership

    • For other departments


How might ci be derailed
How Might CI Be Derailed?

  • Trojan horses and loose lips

  • Contractors and temporary employees

  • Internal turmoil

    • Staff turnover

  • Insufficient CI “soft skills”


What are some of our ci best practices
What are some of our CI best practices?

  • LexisNexis Research Services

    • LexisNexis at nexis.com

      • Personal News and Shared News

    • LexisNexis Premium Trackers

  • Web tracking

  • Sales CI “hot tips” contest

  • Email discussion group monitoring

  • Conferences and tradeshows

  • Professional associations

  • People



The role of competitive intelligence at lexisnexis1

The Role of Competitive Intelligence at LexisNexis

Beverly Parker

SVP, Corporate and Federal Markets

LexisNexis

[email protected]


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