1 / 10

Media Match Primer

Media Match Primer. EVOLVE COMMUNICATIONS Daniel Waldman • 443.326.3444 • daniel@simplyevolve.com • www.simplyevolve.com. How Media Match Works. Three minute speed date with the media. . Four Steps. Research 2. Identify three key messages 3. Have a handout 4. Practice.

israel
Download Presentation

Media Match Primer

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Media Match Primer EVOLVE COMMUNICATIONS Daniel Waldman • 443.326.3444 • daniel@simplyevolve.com • www.simplyevolve.com

  2. How Media Match Works Three minute speed date with the media.

  3. Four Steps Research2. Identify three key messages3. Have a handout4. Practice

  4. What Media Cares About? • Basics • An interesting and accurate story • 5 W’s • Usable quotes • 5 W’s • Who • What • When • Where • WHY • What Else? • Headline/Deadline • Conflict/Sound Bite • So What? Factor

  5. 1. Research http://www.dayoffosterly.com/people/walt-mossberg/

  6. 2. Identify three key messages

  7. Example • Most Important: GiveCorps. Pro is a platform that lets mission-driven organizations empower their audiences with online tools that let anyone be a philanthropist. • Important Details: Millennials are poised to inherit approximately $42 billion over the next ten years and TODAY’S organizations need channels and tools to harness this generation’s passions. • Background: GiveCorps.Pro was founded by the former Managing Director of investment bank Deutsche Banc Alex. Brown.

  8. 3. Have Handouts • List story ideas • Keep them short (2-4 sentences tops!) • Provide backgrounders as needed (company, industry, etc.) • Put it into a folder (or at least staple pages) • Make it look professional

  9. Practice • Use a mirror • Use a friend • Use an egg timer YOU ONLY HAVE THREE MINUTES!

  10. Thank you! Questions? Daniel Waldman President, Evolve Communications 443-326-3444 Daniel@simplyevolve.com @danieldubya

More Related