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Media Match Primer. EVOLVE COMMUNICATIONS Daniel Waldman • 443.326.3444 • [email protected] • www.simplyevolve.com. How Media Match Works. Three minute speed date with the media. . Four Steps. Research 2. Identify three key messages 3. Have a handout 4. Practice.

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Media Match Primer

EVOLVE COMMUNICATIONS

Daniel Waldman • 443.326.3444 • [email protected] • www.simplyevolve.com

what media cares about
What Media Cares About?
  • Basics
  • An interesting and accurate story
  • 5 W’s
  • Usable quotes
  • 5 W’s
  • Who
  • What
  • When
  • Where
  • WHY
  • What Else?
  • Headline/Deadline
  • Conflict/Sound Bite
  • So What? Factor
1 research
1. Research

http://www.dayoffosterly.com/people/walt-mossberg/

example
Example
  • Most Important: GiveCorps. Pro is a platform that lets mission-driven organizations empower their audiences with online tools that let anyone be a philanthropist.
  • Important Details: Millennials are poised to inherit approximately $42 billion over the next ten years and TODAY’S organizations need channels and tools to harness this generation’s passions.
  • Background: GiveCorps.Pro was founded by the former Managing Director of investment bank Deutsche Banc Alex. Brown.
3 have handouts
3. Have Handouts
  • List story ideas
  • Keep them short (2-4 sentences tops!)
  • Provide backgrounders as needed (company, industry, etc.)
  • Put it into a folder (or at least staple pages)
  • Make it look professional
practice
Practice
  • Use a mirror
  • Use a friend
  • Use an egg timer

YOU ONLY HAVE THREE MINUTES!

thank you
Thank you!

Questions?

Daniel Waldman

President, Evolve Communications

443-326-3444

[email protected]

@danieldubya

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