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Media Match Primer. EVOLVE COMMUNICATIONS Daniel Waldman • 443.326.3444 • [email protected] • www.simplyevolve.com. How Media Match Works. Three minute speed date with the media. . Four Steps. Research 2. Identify three key messages 3. Have a handout 4. Practice.

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Media Match Primer

EVOLVE COMMUNICATIONS

Daniel Waldman • 443.326.3444 • [email protected] • www.simplyevolve.com


Three minute speed date with the media

How Media Match Works

Three minute speed date with the media.


Research 2 identify three key messages 3 have a handout 4 practice

Four Steps

Research2. Identify three key messages3. Have a handout4. Practice


What media cares about
What Media Cares About?

  • Basics

  • An interesting and accurate story

  • 5 W’s

  • Usable quotes

  • 5 W’s

  • Who

  • What

  • When

  • Where

  • WHY

  • What Else?

  • Headline/Deadline

  • Conflict/Sound Bite

  • So What? Factor


1 research
1. Research

http://www.dayoffosterly.com/people/walt-mossberg/


  • 2. Identify three key messages


Example
Example

  • Most Important: GiveCorps. Pro is a platform that lets mission-driven organizations empower their audiences with online tools that let anyone be a philanthropist.

  • Important Details: Millennials are poised to inherit approximately $42 billion over the next ten years and TODAY’S organizations need channels and tools to harness this generation’s passions.

  • Background: GiveCorps.Pro was founded by the former Managing Director of investment bank Deutsche Banc Alex. Brown.


3 have handouts
3. Have Handouts

  • List story ideas

  • Keep them short (2-4 sentences tops!)

  • Provide backgrounders as needed (company, industry, etc.)

  • Put it into a folder (or at least staple pages)

  • Make it look professional


Practice
Practice

  • Use a mirror

  • Use a friend

  • Use an egg timer

    YOU ONLY HAVE THREE MINUTES!


Thank you
Thank you!

Questions?

Daniel Waldman

President, Evolve Communications

443-326-3444

[email protected]

@danieldubya


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