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What’s Next in Games Trip Hawkins Founder and CEO

What’s Next in Games Trip Hawkins Founder and CEO. Are You Ready to Boldly Go Where No One Has Gone Before?. 2. Millionaire City. 3. Reborn Empire. 4. Digital Chocolate. We know platforms More than 100 million mobile app downloads

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What’s Next in Games Trip Hawkins Founder and CEO

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  1. What’s Next in Games Trip Hawkins Founder and CEO

  2. Are You Ready to Boldly Go Where No One Has Gone Before? 2

  3. Millionaire City 3

  4. Reborn Empire 4

  5. Digital Chocolate We know platforms More than 100 million mobile app downloads More than 100 million Facebook game sessions More than 100 million open browser game sessions We know how to make games More than 100 award-winning games Galaxy Life, Zombie Lane, Army Attack, Reborn Empire Global presence San Mateo, CA Barcelona, Spain Seattle, WA Helsinki, Finland Mexicali, Mexico St. Petersburg, Russia Bangalore, India Confidential 5

  6. Leadership Opportunities Mobile F2P “Freemium” games Tablet games Browser games (PC, tablet, smartphone, TV) Cross-platform games Interoperable games Confidential 6

  7. Era of Convenience Suited to a person’s needs, comfort or purpose; within easy reach, handy Confidential 7

  8. Convenient Computing Disruptive Product Theory Trading performance for convenience Film, music, voice, news, software Confidential 8

  9. Convenient Games Gamers are growing up, busy Short sessions, 24x7 Multiple access points, screen sizes Wolves go where the sheep are “Casual mastery” Fantasy Football evidence Migration of whales has started Confidential 9

  10. The Dolphin Market Curious and intelligent Love to play, social Happy to play with friends and strangers Competitive, carnivorous Wireless Internet Prefer casual, short sessions Whales are really big dolphins! Dolphins are “streamlined” whales Die Gestalt ist Dolphin! Confidential 10

  11. Cross-Platform Destiny 11

  12. What Form Will it Take? Free (F2P), Social, Virtual Goods “Trip to Vegas” Browser centerpiece Browser as organizer/town square Can I get to the cloud? Can I pick up where I left off? Can I communicate with everyone? PC+ More Platforms Borrowing 2B+ screens, social channels PCs + Tablets, Mobile, TV Confidential 12

  13. Evercore/Gartner Forecast Global game industry $50B in 2011 Global game industry $115B in 2017 Console/PC declines from $35B to $15B Social/mobile grows to $100B Confidential 13

  14. Technology Requirements Best Practices (social, F2P, virtual goods) Cross-platform (“CP”) Interoperable Browser / Cloud Social, viral design HTML5 Native apps are a key phase Confidential 14

  15. Business Model Disruption Discovery beats Distribution YouTube, newspapers, Pottermore.com Search beats Shelf No gatekeepers Free, open, fair, democratic, competitive Traffic-monetization cycle IP relevance wins Originality beats Brand Very few see this coming! Confidential 15

  16. Discovery vs. Distribution Ten key principles of distribution business models that become irrelevant with Internet Discovery: Limited physical space Travel required to destination Financial scale Physical scale Volume inventory buying/owing power Brands needed for sell-through conviction Higher cost to bring products to market Consumer’s limited time/space at site Significant infrastructure requirements Must pay/owe in advance Confidential 16

  17. Disruption = Opportunities Business models Consoles Japan China Sony, Nintendo (consoles) Apple, Facebook (platforms) GameStop, Amazon (distributors) EA, Activision (traditional publishers) Confidential 17

  18. Leadership Requires Systematic Advantages A game developer cannot simply assume that they will make the best games, or the only good ones. Confidential 18

  19. Leadership Requires Systematic Advantages IP ownership Culture of innovation Technology leverage R&D efficiency Traffic efficiency Best Practices at scale Confidential 19

  20. Going Cross-Platform Confidential 20

  21. Cross-Platform Market Growth Confidential 21

  22. Galaxy Life

  23. DigitalChocolate.Com Confidential 23

  24. DigitalChocolate.Com Both DC and 3rd Party games Cross-promotion Competitive, not “peaceful” Anonymous or Nonymous Full screen for games Not a “church social”, more like a “trip to Vegas” Enhanced incentives, virals and return rates Games > Social Unique vs. Facebook, Zynga, Bigpoint, EA, Disney Confidential 24

  25. FreeGameLeaders.Com Indie Collective = Zynga Truly free, shared, non-profit, cooperative platform Traffic exchange/link system (“Yellow Pages”) F2P “Discovery equivalent” of Steam Content partners provide the best-curated collection of browser F2P social games with virtual goods Traffic partners drive traffic from extra inventory Cross-promotion among member games Confidential 25

  26. Europe’s New World Internet Lift > Drag eCPA LCV (Lifetime Customer Value) Potatoes = market reach Technology leverage = 2X Guano = free traffic Discovery engineering = 3X Confidential 26

  27. What’s Next With Games? Era of Convenience The Browser Disrupt Yourself! Chase the Dolphins! Free Game Leaders Confidential 27

  28. Do or Do Not 28

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