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Web 2.0 Campaign

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Web 2.0 Campaign

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    1. Web 2.0 Campaign President Obama reached diverse constituents through Web 2.0 technologies.

    3. Demographics of Voters for Obama 96 % of African-Americans [according to Gallup election polls, 99 % of Black Voters] 68 % of first-time voters 66 % of Hispanics Nevada 54 % of Roman Catholics 43 % of White Americans Barack Obama and the Winning Demographics of Election 2008, www.ezinearticles.com

    4. Social Network Demographics 58 % of adults aged 18-29 used the Internet, email or text messaging to get news about politics or to exchange their views about the race Obama supporters used the Internet and social networking sites more than Republicans or supporters of Clinton Pew Internet & American Life Project

    5. Supporters during the Campaign Facebook 2,379,102 supporters MySpace 833,161 friends YouTube 114,559 subscribers, 18,413,110 channel views Twitter 112,474 followers www.web-strategist.com

    6. Obama Social Networks in Numbers Facebook – 5,116,055 Myspace – 1,182,799 YouTube – 160,956 subscribers Twitter - 144,000 followers Black planet - 491,714 friends And rising….

    7. Connecting Where the People Are Mobile telephone updates:

    8. Using the Technology Information sharing and social networking environments promote individuals’ cultural diversity and learning

    9. 2.0 Culture Each generation of users uses this technology differently Gen Y (18-32) Gen X (33-44) Young Boomers (45-54)

    10. Information sharing in libraries and beyond How do students use these technologies? How are these technologies used in libraries and academic settings? Individual responsibility

    11. Building Cultural Bridges Web 2.0 technology eliminates many traditional cultural barriers socializing and building communities Creating a new communication infrastructure Bridges age gaps Not only does it bridge cultural gaps, it creates new languages and communities

    12. Libraries as a 2.0 hub Instruction, equipment, and access of information with the help of the Library

    13. At the library you can

    14. UT Libraries Social Network Look for help on your favorite interface Facebook Myspace Twitter Second Life

    15. Second Life

    16. UT Libraries Social Interface

    17. Connect @ UT Libraries utcommonground.ning.com

    18. UT Libraries is Ready for the World UT Libraries works closely with the University’s Ready for the World Initiative Focusing on focus on international/ intercultural/ diversity issues http://www.lib.utk.edu/refs/teachinglib/res.html

    19. UT Libraries is here to help Help where you need it… anytime you need it Online chat Email Reference Workshops Technology Support

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