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veer/ideas/our-fonts-our-friends/?vid3&cid=em_1011_amr_1_font_all

View This Video. http://www.veer.com/ideas/our-fonts-our-friends/?vid3&cid=em_1011_amr_1_font_all. Today ’ s Design Element:. T e x t & F o n t. What good is sending a message if nobody can read it!. How many different types of F O N T S do you see in this ad?.

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veer/ideas/our-fonts-our-friends/?vid3&cid=em_1011_amr_1_font_all

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  1. View This Video http://www.veer.com/ideas/our-fonts-our-friends/?vid3&cid=em_1011_amr_1_font_all

  2. Today’s Design Element: • Text& Font What good is sending a message if nobody can read it!

  3. How many different types of FONTS do you see in this ad?

  4. Remember the 3 “L’s” when working with FONTS! • Legibility – Can you read it? • Layout – Confusing, boggling eye paths. • Length – Short & Sweet…

  5. Lots of words, crowded letters. • How many different FONTScan you see?

  6. If you want people to read your ad, make the FONTSreadable. • Legibility – FONTStoo small? • Layout – Confusing Paragraphs? • Length - In general, shorter is sweeter, but if it doesn’t tell the whole story…

  7. Oh My Gawd! • Legibility -Different sized FONTSmake it impossible to read! • Layout – Your eye gets lost while looking at it! • Length – Nobody has the discipline or patience to read all of this…

  8. This was a form of advertising… Vote King Tut for a Better Future! These were FONTS used on advertising…

  9. This one’s got it ALL!

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