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TALKING POINTS. 1. 2. 3. 4. 2013 data release. What’s next. What this means for advertisers . Snapshot of where we are. 2 . more. Proof that OOH delivers. 3 %. Market changes. Transport changes Land U se changes. Source: MOVE. Transport c hanges. Road Networks

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TALKINGPOINTS

1.

2.

3.

4.

2013 data release

What’s next

What this means for advertisers

Snapshot ofwhere we are


2.

more

Proof thatOOH delivers


3%

Market changes

  • Transport changes

  • Land Use changes

Source: MOVE


Transport changes

  • Road Networks

  • Public Transport


Perth /

Road network changes


Nationwide /

Public transport changes

Timetable and route updates for trains, buses, trams and ferries


  • Employment

  • Airports

  • Shopping

Land Use changes


3.5%

Populationchanges

Source: MOVE


POPULATION GROWTH

5 markets:3.4%

2.7%

3.6%

3.7%

4.9%

2.2%

Source: ABS


PERTH POPULATION GROWTH

Source: ABS


2.5%

Signagechanges

Source: MOVE


Market changes

Population

changes

30MILLION

3%

3.5%

more daily contacts

2.5%

Signage changes

Source: MOVE


TOTAL DAILYCONTACTS

385.4m

9%

355.1m

2012

2013

Source: MOVE


More customers

for advertisers

Average number of advertising faces viewed each day

25

Source: ABS and MOVE


CAMPAIGN REACH INCREASES

Shop

Station

Bus/Tram

Airport

Roadside

Source: National PBF result – medium weight, all people 14+


more

3.4%population

is the mantra

increase


3.4%population

more

increase

5%increase

is the mantra

in average number of advertising faces viewed each day


3.4%population

more

increase

9%increase

is the mantra

in total daily contacts

5%increase

in average number of advertising faces viewed each day


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