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TALKING POINTS. 1. 2. 3. 4. 2013 data release. What’s next. What this means for advertisers . Snapshot of where we are. 2 . more. Proof that OOH delivers. 3 %. Market changes. Transport changes Land U se changes. Source: MOVE. Transport c hanges. Road Networks

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Snapshot of where we are

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Snapshot of where we are

TALKINGPOINTS

1.

2.

3.

4.

2013 data release

What’s next

What this means for advertisers

Snapshot ofwhere we are


Snapshot of where we are

2.

more

Proof thatOOH delivers


Snapshot of where we are

3%

Market changes

  • Transport changes

  • Land Use changes

Source: MOVE


Snapshot of where we are

Transport changes

  • Road Networks

  • Public Transport


Snapshot of where we are

Perth /

Road network changes


Snapshot of where we are

Nationwide /

Public transport changes

Timetable and route updates for trains, buses, trams and ferries


Snapshot of where we are

  • Employment

  • Airports

  • Shopping

Land Use changes


Snapshot of where we are

3.5%

Populationchanges

Source: MOVE


Snapshot of where we are

POPULATION GROWTH

5 markets:3.4%

2.7%

3.6%

3.7%

4.9%

2.2%

Source: ABS


Snapshot of where we are

PERTH POPULATION GROWTH

Source: ABS


Snapshot of where we are

2.5%

Signagechanges

Source: MOVE


Snapshot of where we are

Market changes

Population

changes

30MILLION

3%

3.5%

more daily contacts

2.5%

Signage changes

Source: MOVE


Snapshot of where we are

TOTAL DAILYCONTACTS

385.4m

9%

355.1m

2012

2013

Source: MOVE


Snapshot of where we are

More customers

for advertisers

Average number of advertising faces viewed each day

25

Source: ABS and MOVE


Snapshot of where we are

CAMPAIGN REACH INCREASES

Shop

Station

Bus/Tram

Airport

Roadside

Source: National PBF result – medium weight, all people 14+


Snapshot of where we are

more

3.4%population

is the mantra

increase


Snapshot of where we are

3.4%population

more

increase

5%increase

is the mantra

in average number of advertising faces viewed each day


Snapshot of where we are

3.4%population

more

increase

9%increase

is the mantra

in total daily contacts

5%increase

in average number of advertising faces viewed each day


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