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HDCOM 311 Communication Design Strategy. 30. 20. Small Businesses. In KUCHING. IMAGINING. Designer s. Business Thinking. Phang Zhen Sen 4231422. v. Saiyedah Nasser 7434103. v. THE. PEOPLE. AND. DEDICATED TO. FOR THE. PEOPLE. 2030. IMAGING. O VERVIEW. Small Business.

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Imagining

HDCOM 311 Communication Design Strategy

30

20

Small Businesses

In KUCHING

IMAGINING

Designers

Business Thinking

Phang Zhen Sen 4231422

v

Saiyedah Nasser 7434103

v


THE

PEOPLE

AND

DEDICATED TO

FOR THE

PEOPLE


2030

IMAGING

O VERVIEW

Small Business

In Kuching


2030

IMAGING

O VERVIEW

Small Business

In Kuching

Sarawak is the largest state in terms of geological-richness among the other neighboring states in Malaysia. On the other hand, Sarawak is labelled as “one of the poorest states”.


2030

IMAGING

O VERVIEW

Small Business

In Kuching

Sarawak is the largest state in terms of geological-richness among the other neighboring states in Malaysia. On the other hand, Sarawak is labelled as “one of the poorest states”.

Hypothetically, the questions that locals are constantly asking – is Kuching making any profit from the market? Are we (locals in Kuching) able to support our own economy without relying on others (abroad)? These are a list of points that we will take into account within this presentation and later in this proposal.


In kuching

2013

IN KUCHING

POPULATION


In kuching1

2013

IN KUCHING

POPULATION

NOW


In kuching2

2013

IN KUCHING

POPULATION

SARAWAK

v

Has an estimated populationof over

NOW


In kuching3

2013

IN KUCHING

POPULATION

SARAWAK

v

Has an estimated populationof over

2.6 million

v

27 ethnic groups

NOW

v


In kuching4

2013

IN KUCHING

POPULATION

v

KUCHING

v

NOW


In kuching5

2013

IN KUCHING

POPULATION

v

KUCHING

v

Is the Capital of Sarawakwith a Population ofover 680,000 estimated

NOW


2013

STATISTICS

NOW


2013

STATISTICS

2011

Population in Kuching was over 423,000

NOW


2013

STATISTICS

2011

Population in Kuching was over 423,000

2012

Population in Kuching has risen to 570,000 by over 150,000

NOW


In kuching6

2013

IN KUCHING

POPULATION


In kuching7

2013

IN KUCHING

POPULATION

49%

v

Female

v


In kuching8

2013

IN KUCHING

51%

POPULATION

Male

v

v

49%

v

Female

v


2013

STATISTICS

MALE VS

In Sarawak alone, statistics show that the difference between male and female population is very small as highlighted

FEMALE

Source: Yearbook of Statistics Sarawak 2010, 2009,2008, 2007

Department of Statistics Malaysia, Sarawak


2013

STATISTICS

MALE VS

In Sarawak alone, statistics show that the difference between male and female population is very small as highlighted

FEMALE

Male

Estimated at 1,279,100

Source: Yearbook of Statistics Sarawak 2010, 2009,2008, 2007

Department of Statistics Malaysia, Sarawak


2013

STATISTICS

MALE VS

In Sarawak alone, statistics show that the difference between male and female population is very small as highlighted

FEMALE

Male

Estimated at 1,279,100

whereas

Female

Estimated at 1,227,400

Source: Yearbook of Statistics Sarawak 2010, 2009,2008, 2007

Department of Statistics Malaysia, Sarawak


2013

STATISTICS

MALE VS

In Sarawak alone, statistics show that the difference between male and female population is very small as highlighted

FEMALE

Male

Estimated at 1,279,100

whereas

Female

Estimated at 1,227,400

Estimated

Total

Of 2,506,500

Population

Source: Yearbook of Statistics Sarawak 2010, 2009,2008, 2007

Department of Statistics Malaysia, Sarawak


2013

In relation to the population between males and females, data shows that 80.3% of men established a Small-Medium Enterprise, compared to women with 19.7%.

STATISTICS

MALE VS

FEMALE


2013

In relation to the population between males and females, data shows that 80.3% of men established a Small-Medium Enterprise, compared to women with 19.7%.

STATISTICS

MALE VS

FEMALE

SME owned by:

Women

v

v

v

v

Men


2013

STATISTICS

MALE VS

FEMALE

In Kuching, heritage & culture play a vital role that contributes significant changes in the way we live.


2013

STATISTICS

MALE VS

FEMALE

In Kuching, heritage & culture play a vital role that contributes significant changes in the way we live.

In a household, the male ‘part’ of the family carries the responsibility for integrity, honour and leadership. Therefore most family-businesses are passed down to their sons and/or brothers of the family.


WHAT

the

ECONOMY

in Kuching

IS

?


2013

RM1,064

IMAGING

Billion (is the size of Malaysian Economy by mid-end of 2013).

Small Business

ECONOMY

In Kuching

Source: Ekonomi Rakyat Negara Berkat, Belanjawan Pakatan Rakyat 2013


2013

RM1,064

IMAGING

Billion (is the size of Malaysian Economy by mid-end of 2013).

Small Business

ECONOMY

5.2%

In Kuching

Is the Rate of Economic Growth.

Source: Ekonomi Rakyat Negara Berkat, Belanjawan Pakatan Rakyat 2013


2013

RM1,064

IMAGING

Billion (is the size of Malaysian Economy by mid-end of 2013).

Small Business

ECONOMY

5.2%

In Kuching

Is the Rate of Economic Growth.

3.0%

Is the Rate of Inflation – causing the rise of goods on shelf.

Source: Ekonomi Rakyat Negara Berkat, Belanjawan Pakatan Rakyat 2013


2013

RM1,064

IMAGING

Billion (is the size of Malaysian Economy by mid-end of 2013).

Small Business

ECONOMY

5.2%

In Kuching

Is the Rate of Economic Growth.

3.0%

Is the Rate of Inflation – causing the rise of goods on shelf.

3.5%

In 2013, Budget Deficit-to-GDP ratio shall ease to

Source: Ekonomi Rakyat Negara Berkat, Belanjawan Pakatan Rakyat 2013


WHAT

Small

BUSINESS

IS

?


2013

WHAT IS A

SMALL

BUSINESS?

Small and Medium Business or abbreviated as “SME” are companies that are

from small family member based firm,

v


2013

WHAT IS A

SMALL

BUSINESS?

Small and Medium Business or abbreviated as “SME” are companies that are

from small family member based firm,

v

To companies that employ up to a certain percentage of employees.

v


2013

WHAT IS A

According to the

SMALL

Ministry of Industrial Development,

BUSINESS?

Small and Medium Business or abbreviated as “SME” are companies that are

A MAXIMUM

Numberof employees acceptablefor inclusion in this group of entrepreneurs is usually defined in the legislation of the count

from small family member based firm,

v

To companies that employ up to a certain percentage of employees.

v


2013

WHAT IS A

Small-Medium Enterprises play a vital role in:

SMALL

More domestic investments

Increasing

v

In the manufacturing sector.

BUSINESS?


2013

WHAT IS A

Small-Medium Enterprises play a vital role in:

SMALL

More domestic investments

Increasing

v

In the manufacturing sector.

BUSINESS?

&

Strengthening

Improving

v

SME access to the local market.


2013

WHAT IS A

Small-Medium Enterprises play a vital role in:

SMALL

More domestic investments

Increasing

v

In the manufacturing sector.

BUSINESS?

&

Strengthening

Improving

v

SME access to the local market.

Development

Of Malaysian

v

Anchor companies.


2013

WHAT IS A

Small-Medium Enterprises play a vital role in:

SMALL

More domestic investments

Increasing

v

In the manufacturing sector.

BUSINESS?

&

Strengthening

Improving

v

SME access to the local market.

Development

Of Malaysian

v

Anchor companies.

Providing

Leadership in SME

v

Development.


2013

WHAT IS A

Small-Medium Enterprises play a vital role in:

SMALL

More domestic investments

Increasing

v

In the manufacturing sector.

BUSINESS?

&

Strengthening

Improving

v

SME access to the local market.

Development

Of Malaysian

v

Anchor companies.

Providing

Leadership in SME

v

Development.

Infrastructure

Development for

v

Domestic industries.


Small Business having

Paid up a Capital of

RM 500,000.00

Or Less by the

Ministry of Industrial

Development


In kuching9
IN KUCHING

90%

Of the sectors in Sarawak are dominated by Small & Medium Enterprises.

SMALL BUSINESSES

2013


In kuching10
IN KUCHING

This chart is the representation of Distribution (%) of SME by Sector .

SMALL BUSINESSES

2013

Source: SME Corp Malaysia, “http://www.smecorp.gov.my/v4/node/2681”


In kuching11
IN KUCHING

90%

Of the sectors in Sarawak are dominated by Small & Medium Enterprises.

SMALL BUSINESSES

80%

Of small business owner consider the design of their logos, websites and others that lead to success.

2013


In kuching12
IN KUCHING

90%

Of the sectors in Sarawak are dominated by Small & Medium Enterprises.

SMALL BUSINESSES

80%

Of small business owner consider the design of their logos, websites and others that lead to success.

2013

4.6%

Of workers will have lost their jobs or remain unemployed by the end of 2012.


Hypothetically,

90%

of Kuching are run by SME.

Statistics determined that


Hypothetically,

of Kuching are run by SME.

Statistics determined that

90%

Financial

BUT

LOSSES

Is a major economically issue that the market in Kuching is facing.


SO

WHAT

IS

THE CAUSE OF

?

DEFICIT


2013

Statistics

ECONOMY

DEFICIT


2013

One of the factors for the deficit is the Labour Complaints of workers.

Statistics

ECONOMY

DEFICIT


2013

One of the factors for the deficit is the Labour Complaints of workers.

Statistics

ECONOMY

DEFICIT

The Top 5 issues in

Labour Complaints are:

Salary in lieu of Notice

v

Working on Holidays/Rest Day Payments

v

Termination & Lay-off Benefits

v

Balance of Wages

v

Other Claims

v


2013

One of the factors for the deficit is the Labour Complaints of workers.

Statistics

ECONOMY

DEFICIT

The Top 5 issues in

Labour Complaints are:

Salary in lieu of Notice

v

Working on Holidays/Rest Day Payments

v

Termination & Lay-off Benefits

v

Balance of Wages

v

Other Claims

v


2013

Statistics

ECONOMY

DEFICIT


2013

Another factor associated with the Unemployment of Workers.

Statistics

ECONOMY

DEFICIT


2013

Another factor associated with the Unemployment of Workers.

Statistics

ECONOMY

DEFICIT

The Principal Indicator is a compilation of data that covers the quarterly and 12-month basis.

The PI data plays a crucial part in businesses decision-making.


2013

Another factor associated with the Unemployment of Workers.

Statistics

ECONOMY

DEFICIT

The Principal Indicator is a compilation of data that covers the quarterly and 12-month basis.

The PI data plays a crucial part in businesses decision-making.


2013

Another factor associated with the Unemployment of Workers.

Statistics

ECONOMY

DEFICIT

The Principal Indicator is a compilation of data that covers the quarterly and 12-month basis.

The PI data plays a crucial part in businesses decision-making.

v

v

Although the percentage rate appears stagnant, workers who are employed and discharged illegally are not taken into account.


ARE

WHO

THE

CLIENTS

?


2013

Ministry of Finance

CLIENTS

is a federal government ministry in Malaysia

Consortium

Ministry of International Trade

and Industry

is a government ministry that is responsible in determining the policies and direction to achieve the goals of International Trade and Industries; in line with Malaysia's commitment towards the United Nations.

Ministry of Human Resource

is a government ministry that is responsible for determining the policies and direction to achieve the goals of Human Resources in line with Malaysia's commitment towards the United Nations.


2013

Ministry of Science, Technology

CLIENTS

Consortium

and R&D the environment

is the Malaysian ministry in charge of research, telecommunication and information technology.

Ministry of Implementation

Coordination Unit

served as a monitoring body for the implementation of government projects, and to resolve any problem that arose in projects.

Ministry of Industrial Development

is a state agency established in 1987 to spearhead the development of the state’s industrial sector. MID is responsible for the promotion, coordination and implementation of industrial development activities in Sarawak.


2013

Majlis Bandaraya Kuching

CLIENTS

Selatan (MBKS)

Consortium

“Majlis Bandaraya Kuching Selatan” is committed to continually improved the quality of its services to better satisfy the needs and expectations of the community.

Prime Minister’s Department

This Head Department consists of Prime Minister’s office, the Deputy Prime Minister’s Office and more than 50 other government agencies. This section is runned by the Head of State alongside his other ministers in the Prime Minister’s Department.


I SSUES

2

1

STRATEGY A

Older establishments lose out on younger customers or firms that rely on technology; they become outdated

Owners who are SPM-holders or without education lack the research skills to understand the trends of the market.

3

Older generation who have the ability and experience to work, do not have the qualification.


O PPORTUNITIES

Opportunity

Target Profile

Outsourcing allows companies to hire subsidiary firms of expertise with Research, Data Collecting, Accounting and so forth.

Option of creating job opportunities for the unemployed yet skillful.

Primary – Employers (Older generation)

“With times changing, it is hard to keep up with the younger generation. I do not have the time or skills to understand WHAT they want.”

STRATEGY A

Secondary – Customers

“From what I observe, majority of businesses here are run by (older) owners. But they do not have the technology to cater to the younger crowd such as myself.”

Client Profile

Ministry of Science, Technology and

R & D The Environment

‘Majlis Bandaraya Kuching Selatan’

(MBKS)


Older Businesses

They

ARE

WORTH

?

SAVING


STRATEGY A

Communication Objective

Older Generation Entrepreneurs will be able to understand the current trends of the market with assistance of specialized firms such as managerial, finance, Research & Development and so forth.

Target Group

Voice

Benefit –

Emotional/ Promises

STRATEGY A

Employers (older generation)Customers

Serious

Safe

Encouraging

Owners will know what the community demands for and will be able to cater to younger consumers

Client

Ministry of Science, Technology and R & D The Environment

Majlis Bandaraya Kuching Selatan (MBKS)

Mandatory

Support –

Rational Argument

Advertisements

Old firms are able to understand the demands of the younger generation such as technology.

Becomes more knowledgeable with newer technology and machinery available in the market for efficiency.

Action

Media Option

To provide a budget of Outsourcing (twinning with an expertise firm) for older employers/businesses that lack research, data collection and financial management skills.

Poster, Banners, Campaigns, Talks


I SSUES

2

1

STRATEGY B

People assumes Small companies are unreliable and untrustworthy.

Small Companies suffer from debts due to the uncompleted payments from clienteles or firms.

3

Certain percentage of small firms do not have the license or certification to carry out businesses.


Target Profile

O PPORTUNITIES

Primary – Entrepreneurs

Owners

“I hear from my customers of fraud happening in Kuching. It gives me shame that schemers resort to such acts just to make profit. How am I going to attract newer customers if I am constantly hassled by such lewd crime-makers!”

Opportunity

To safeguard clients from schemes of unlicensed small firms.

A proper certified approach of establishing business for small enterprises.

STRATEGY B

Secondary – Clients

“There are too many news of fraud and schemes of small-time companies everywhere in Kuching. I am aware of these sort of things but how do I protect my family and friends from them (unknown business)?”

Client Profile

Ministry of Implementation Coordination Unit

Ministry of Industrial Development


Safeguarding the

COMMUNITY

Should be the

!

first PRIORITY


STRATEGY B

Communication Objective

To establish trust and mutual respect between Small Business Owners and customers with a proper certification of Credibility and prevent “Fly-By-Night” of uncertified Firms.

Target Group

Benefit –

Emotional/ Promises

Voice

Entrepreneurs/Owners

Community

Serious

Encouraging

This policy is to create and establish trust between SME and the community.

STRATEGY B

Client

Ministry of Implementation Coordination Unit

Ministry of Industrial

Development

Support –

Rational Argument

Mandatory

Campaigns

To recover financially losses of cash-flow payment from late installments.

A form of registration that enables government to keep record of stated businesses that are available on official websites.

Clients are able to identify company’s credibility with the Certification.

A possible risk of fraud if the certification is counterfeited.

Action

Media Option

To set up a policy that enforces Small-Medium Businesses (owners/entrepreneurs) to apply for a Certification of Credibility to allow businesses to take place legally.

If however firm does not abide the policy, action(s) will be taken.

Seminars, Talks, Forums, Advertisements, Online and Offline Survey, Interviews


I SSUES

2

1

STRATEGY C

Employers assume it is un-necessary to sacrifice burdens regarding money on their workers.

Employers do not have the fund to train their workers.

3

Workers will not be able to have higher standard of living due to their low wages.


O PPORTUNITIES

Target Profile

Opportunity

Primary – Employers

“I can not afford to spend so much money on un-necessary things.”

Options on worker skills training are limited and costs prohibitively on both worker and potential employer

STRATEGY C

Client Profile

Secondary – Workers

“The money I earn from my hard-work is not sufficient to support me or my family. I could barely feed them with my current salary every month. Why isn’t there a solution for this problem?”

Ministry of Human Resource

Prime Minister’s Department

Ministry of Finance


Is Training

AN

ADDED

Incentive

?


STRATEGY C

Communication Objective

To educate workers into the value of developing work skills to secure the future of their family and way of life and support the shared responsibility of life-long learning with government and employers.

Target Group

Benefit –

Emotional/ Promises

Voice

Serious

Encouraging

Employers

Workers (With or Without Family)

STRATEGY C

Added costs or burden are avoided on both parties.

Client

Support –

Rational Argument

Mandatory

Ministry of Human Resource

Ministry of Finance

Prime Minister’s Department

Campaigns

Survey

To reduce costs on training that employers deemed un-necessary.

Allows workers the opportunity to learn and develop skills that may be too costly

Might affect the country’s economy with free training – risk of increasing taxation

Media Option

Action

Forums, Broadcasts,

Newspapers

To develop a plan that supports free training and/or added costs on training of any criteria in the future – provided if the worker(s) is hired by the small company.


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