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Writing 2010: Repurposing with Visual Media

Writing 2010: Repurposing with Visual Media. Re-Purposing. Change the genre of your writing…what could it look like for your chosen audience if it weren’t a paper for your 2010 class?. Focus on Rhetoric. Analyze Compose Assess. Analyze.

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Writing 2010: Repurposing with Visual Media

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  1. Writing 2010: Repurposing with Visual Media

  2. Re-Purposing • Change the genre of your writing…what could it look like for your chosen audience if it weren’t a paper for your 2010 class?

  3. Focus on Rhetoric Analyze Compose Assess

  4. Analyze • We need to practice with media, and we need to know the affordances and the capabilities and the tendencies and the ways in which particular media and particular modalities shape our expression, before we can be rhetorically effective • Cindy Selfe

  5. Analyzing Genres Flyers Brochures Newsletters Websites Public Affairs Advocacy Ads All these genres rely on an interplay between text and image

  6. Compose • It doesn’t matter how important your rhetorical purpose is or how focused your rhetorical intent is or how keen your rhetorical understanding is, you have to know how to work with the tools. • Cindy Selfe

  7. Design: Audience and Context • Visual designs should work for its users • Redish • Visual designs should work within “immediate visual context, immediate verbal context, and visual culture • Birdsell and Groarke • However…

  8. Composing with visuals Fear Desire

  9. Principles of Design and Analysis Robin Williams Kress and Van Leeuwen • Contrast • Repetition • Alignment • Proximity • Mood, • Perspective • Social Distance • Lighting • Colour • Modality

  10. YIKES! C.R.A.P Kress and Van Leeuwan X

  11. Kress and Van Leeuwen Mood Perspective

  12. Kress and Van Leeuwen Social Distance Lighting

  13. Kress and Van Leeuwen Colour Modality

  14. Finding Images AP Images Academic Search Premier JSTOR ArtStor

  15. Database Search • Select a Database by Type • Chose “Graphics”

  16. CITING IMAGES E.G. Artstor Click on the little “i” icon at the bottom of the picture. It will give you all the citation instructions you need to cite in MLA, APA, or Chicago style etc.

  17. Citing Images • MLA Style • Article: Maynard, W. Barksdale. "Thoreau's House at Walden." Art Bulletin 81.2 (1999): 303. Academic Search Premier. EBSCO. Web. 19 Nov. 2002. • Image: "Clown Fish." Getty Images. Points of View. EBSCO. Web. 30 Jan. 2007.

  18. Assessment: Part One • Criteria used to assess student work must be consistent with strategies learned in the rest of the course • Has the student analyzed the genre comprehensively according to the “guidelines for analyzing genre?”

  19. Assessment: Part Two • Has the student composed, using text and visuals, in a way that is consistent with course work? • Does the visual make an argument? • Evaluative? Propositional? • How well does the interplay of text and visual make that argument? • Rhetorical Principles (Audience, Purpose, Context, Tone/Style, Appeals) • C.R.A.P + Kress and Van Leeuwen

  20. Is the argument relevant to the course and to the assignment? • Is it interesting? Is it clear and focused? • Diana George

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