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Social Media & Gen Y

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Social Media & Gen Y. Introducing our social-media ninjas. Today’s Berkeley stories. Don’t make it hard or complicated Identify your audiences Collaborate with others Have a plan but be flexible. Creating a win-win for free. Kathryn Bader Social Media Strategist

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Presentation Transcript
today s berkeley stories
Today’s Berkeley stories
  • Don’t make it hard or complicated
  • Identify your audiences
  • Collaborate with others
  • Have a plan but be flexible
creating a win win for free
Creating a win-win for free
  • Kathryn Bader
  • Social Media Strategist
  • Office of Communications & Public Affairs
cal day goals
Cal Day goals
  • Engage with current students
  • Drive publicity for event by current students themselves
  • Reach out to those who are not already aware of our Facebook page
  • Help promote campus student groups to prospective students (win-win)
cal day strategy
Cal Day strategy
  • Reach out to student groups
  • Create a Facebook album
  • Each “photo” + organization name + link to FB event
  • Encourage them to share their “photo”
  • Most Likes, Shares, Comments = winner!
results
Results
  • Over 25 student groups participated
  • 1,180 clicks on link to FB event
  • Album generated heavy traffic to our page.
learnings
Learnings
  • Publicize earlier + on FB page first
  • Set a cap on how many groups can participate
  • Make deadline earlier
ad