Social Media & Gen Y
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Social Media & Gen Y. Introducing our social-media ninjas. Today’s Berkeley stories. Don’t make it hard or complicated Identify your audiences Collaborate with others Have a plan but be flexible. Creating a win-win for free. Kathryn Bader Social Media Strategist

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Today s berkeley stories
Today’s Berkeley stories

  • Don’t make it hard or complicated

  • Identify your audiences

  • Collaborate with others

  • Have a plan but be flexible


Creating a win win for free
Creating a win-win for free

  • Kathryn Bader

  • Social Media Strategist

  • Office of Communications & Public Affairs


Cal day goals
Cal Day goals

  • Engage with current students

  • Drive publicity for event by current students themselves

  • Reach out to those who are not already aware of our Facebook page

  • Help promote campus student groups to prospective students (win-win)


Cal day strategy
Cal Day strategy

  • Reach out to student groups

  • Create a Facebook album

  • Each “photo” + organization name + link to FB event

  • Encourage them to share their “photo”

  • Most Likes, Shares, Comments = winner!


Results
Results

  • Over 25 student groups participated

  • 1,180 clicks on link to FB event

  • Album generated heavy traffic to our page.



Learnings
Learnings

  • Publicize earlier + on FB page first

  • Set a cap on how many groups can participate

  • Make deadline earlier



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