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By BrightSign, the market leader in digital signage media players - Jeff Hastings, CEO

Retail as an experience. By BrightSign, the market leader in digital signage media players - Jeff Hastings, CEO. Challenge online shopping with a unique experience. Understanding expectations helps achieve your goal. Retail shopper expectations Experience the product first-hand

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By BrightSign, the market leader in digital signage media players - Jeff Hastings, CEO

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  1. Retail as an experience By BrightSign, the market leader in digital signage media players - Jeff Hastings, CEO

  2. Challenge online shopping with a unique experience Understanding expectations helps achieve your goal Retail shopper expectations Experience the product first-hand Gain a deeper product knowledge Establish a relationship with the merchant Digital signage requirements for merchants Employ high-level functionality to deliver an engaging and entertaining experience Easy to manage and updateto keep the experience fresh Effortless to integrate and offers long term reliability and growth

  3. Retail as an Experience Multi-media digital signage installations deliver results Selfridges in London Eybl Sportswear in Vienna BuyParis Duty Free at Charles de Gaulle airport

  4. Selfridges The Challenge Display windows were visible by pedestrian and automobile traffic 24/7, making reliability a primary concern Dynamic installation required periodic updates, as well as real-time integration of customers’ content Selfridges needed to attract customers to help support its aggressive goal of selling two pairs of jeans every minute of its business hours Selfridges sought new ways to engage with its customer base & digital signage is a central component of this objective Denim studio opening engages with social media

  5. Selfridges Instagram feeds engage in new ways The Solution Most prominent window was an 8 screen photographic studio Two windows display screens with live Instagram feeds of customers wearing their favorite denims A final window displayed a looped time-lapse video Ticker tape displays in all windows play Selfridge’s own RSS feeds The Benefits Solid-state players delivered high reliability for this “Always-on” installation Digital signage increased foot traffic and awareness to help drive sales Players engaged customers to display their own content via Instagram BrightAuthor made it easy to create content, while BrightSign Network provided straightforward integration and management capabilities

  6. Eybl Austria's flagship sports gear store feeds all the senses with dynamic digital signage The Challenge Ambition was not only to build the largest sports gear outlet in Austria, but also the most modern of its kind in the world An entirely new sports store concept catering to all the senses of its customers: taste, smell and touch as well as hearing and sight. Meeting the demands of audio and visual stimulation required stellar multimedia displays to bring footfall into the store, and to engage and inspire customers within the four-level sales area.

  7. Eybl A solution that delivers a modern edge & sustains growth The Solution Four video walls with Internet connectivity featuring 28 displays playing promotional sports gear content and educational content on fitness and sports techniques Lackner Mediasystems' specially developed software controls BrightSigns over the Internet & its web portal manages & updates content with ease The Benefits Lackner and BrightSign together delivered a solution that can grow with Eybl and continue to work well after many years Internet connectivity brings timely, yet simple avenue to keep content fresh

  8. Buy Paris Duty Free Dynamic attraction outside and in The Challenge Attract customers into the store, and further, to engage them with the brands to drive sales Limited space behind screens and within video wall columns required a compact player with low heat emissions Large displays required video content to be played at Full HD quality The all-day, every-day nature of airport traffic required a reliable player that would run consistently 24/7 Many video walls required perfect synchronization of video files

  9. Buy Paris Duty Free TMM and BrightSign digitize the flagship stores The Solution 110+ displays installed by TMM at four retail outlets at Charles de Gaulle airport POS messaging & imagery delivered on synchronized video walls and dual screens Advanced IR detector interactivity enables surprising signage that runs when a person enters the area The Benefits Compact, solid-state player fits in tight places behind screens, has very low power consumption and emits almost no heat Full HD video resolution for high-impact HD video walls with perfect synchronization of video files Industrial-grade player with proven 24/7 reliability never fails to deliver BrightSign Network delivers easy management of multi-store project

  10. Digital Signage in Retail Experiences Sophisticated features that get results Elevate branding and grab attention with 4K content and multi-screen displays - add synchronized audio and lighting for a totally immersive experience Engage visitors with interactivity using buttons, touch screens, etc. as well as Live HDTV – shoppers that engage are more likely to purchase Increase sales with targeted promotions that can be scheduled or changed on the fly Create a memorable, fresh experience by utilizing leading-edge content, social media and live feeds Reduce costs and increase reliability by implementing a non-PC highly reliable solid-state solution with low power requirements Native 4K Live HDTV Swipe BrightSign App BrightWallTM Live Feeds Networking HTML5

  11. BrightSign is The Winning Choice Reliable, robust performance and capabilities Powerful Performance And Reliability BrightSign is a non-PC, solid-state platform designed exclusively for digital signage and high reliability Easy To Use, Sophisticated Features Get dynamic results without difficulty with BrightSign’s abundanceof sophisticated and easy-to-use features All Inclusive Options Free BrightAuthor software and networking solutions are included, with an option to subscribe to our cloud-based BrightSign Network service < 1% Failure Rate 1/6

  12. More than just a media player Models are packaged for specific applications so you pay only for the features you need Introducing BrightSign 4K Native 4K, H.265, 10-bit video at 60fps via HDMI 2.0

  13. BrightSign XD & HD Product Lines Market leading products deliver affordable quality, reliability and ease of use – all without a PC PC-class performance. Engaging sophistication. Affordable quality. Robust capabilities. 3/6

  14. Why Major Retail Brands Chose BrightSign Stellar media quality from Full HD, dual video decoding to HTML5 and Live HDTV PC-class featured, yet highly reliable and stable Versatile platform that continues to deliver new features Very cost effective • Roku • 1000+ unit installs Contour: 600+ units in Best Buy, REI LifeProof: 1600 units in Best Buy • GoPro • 35,000+ unit installs in Best Buy, REI, Target, Sports shops • LG • 1100+ unit installs • DROID • 600+ unit installs in VZW stores

  15. Retail Brands Using BrightSign Major retailers using BrightSign for promotions, merchandising and branding

  16. BrightSign customers with over 1,000 installed units

  17. Thank You!

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