Social Spaces : Facebook versus MySpace versus Google Plus Team : Collyn, Robert, Pat, Martin Each Social Space discussed under the following headings Profile Gap- Identified Technology Employed Solutions and Sustainability Discussion . MySpace.
Myspace, Inc. is a leading social entertainment destination powered by the passions of fans. Aimed at a Gen Y audience, Myspace drives social interaction by providing a highly personalised experience around entertainment and connecting people to the music, celebrities, TV, movies, and games that they love. These entertainment experiences are available through multiple platforms, including online, mobile devices, and offline events.
Mission Statement: “Facebook’s mission is to give people the power to share and make the world more open and connected.”
Why, how did it all come about?
Zuckerberg had already witnessed the demand for this new social space with his creations Coursematch and Facemash.
Open Source Software
Facebook differentiated itself from MySpace by only allowing college students to join at first, MySpace was open to all. The slow and steady pace of Facebook use in the college campuses across the US and Europe was a targeted approach
Mission Statement: “Google's mission is to organize the world's information and make it universally accessible and useful”
Google needs to access the social networking market
After a succession of failures (Google Wave, Google Buzz, Orkut (big in Brazil), Google Groups)
Backlash regarding privacy