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Agenda. Monthly Update 8.22.12. Agenda. Announcements Equine Network department updates Sales Print Digital USRider HorseBooksEtc. Agenda. Announcements. Sales Update. New sales organization around vertical titles Success of AHFEH at AETA New BETA Site. Edit Update.

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Agenda
Agenda

Monthly Update

8.22.12


Agenda1
Agenda

  • Announcements

  • Equine Network department updates

    • Sales

    • Print

    • Digital

    • USRider

    • HorseBooksEtc


Agenda2
Agenda

Announcements


Sales update
Sales Update

  • New sales organization around vertical titles

  • Success of AHFEH at AETA

  • New BETA Site


Edit update
Edit Update

H&R on track to deliver a new magazine design for 2013, new blog launched.

All titles planning for 2013 edit calendar

Some Facebook monetization, with sponsored posts on behalf of advertisers.

Developing print/ebooks, several for release before end of year, AC SIP.

Hire of super-intern Lauren Feldman to replace Tom Wilmes as Associate Editor of AC.


Digital update
Digital Update

  • Outsourcing development for websites

  • Organizing priorities for websites based on discussions with brand managers

  • Olympics program in Phase 2 (voting) until 8/29

  • Spin to Win Rodeo’s success in social media

  • Recent MyHorse webinar had 150 attendees

  • New digital store pages for all magazines on EquiSearch

    • iPad, Nook, Amazon Kindle, Google Play


Usrider
USRider

  • Went over 20,000 members

  • Sponsor of Equisearch 2012 Olympic Games Freestyle Trailer Parking competition

  • Partnership agreement with the American Association of Professional Farriers (AAPF)

  • Made donation to U of F Large Animal Rescue fund


Horsebooksetc
HorseBooksEtc

  • Website is getting a makeover!

  • New eBooks

  • Author webinars

  • Significant sales increase

  • Facebook reach and growth



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