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MANAJEMEN NEWS ROOM TELEVISI. Oleh : Dr. Ishadi S.K., M.Sc . Direktur Utama TRANS TV. Maximum effort to gain for VALUE. Via 1. Corporate Governance. 2. Common understanding of Business Principles. 3. Be aware of The Element of Change. 4. Ambition – full throtle.

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Manajemen news room televisi

MANAJEMEN NEWS ROOM TELEVISI

Oleh : Dr. Ishadi S.K., M.Sc.

Direktur Utama TRANS TV


The vision

Maximum effort to gain for VALUE.

Via

1. Corporate Governance.

2. Common understanding of Business Principles.

3. Be aware of The Element of Change.

4. Ambition – full throtle.

5. Ultimate Goal of Para Group.

6. Communications among all Para Group staff.

THE Vision


Major question
MAJOR QUESTION…

What are YOU

looking for ?


VALUE

“The higher VALUE you have,

The more BENEFIT you gain, such as, salary, self esteem, prestige, appreciation, recognition, facilities, network, and additional income…”

Since You are not part of the share holders, your investment is VALUES. These VALUES will raise Your current position, hopes, and future.


Opinion

Your asset is YOURSELF. Therefore You should consistently develop Your values by increasing Your knowledge, capacity, skills, and productivity.

OPINION…

CORPORATE VALUES:

If You work hard for the benefit of Your company, it will have a better value which will raise the values of people working within the company. So that individual values & corporate values support and complement one another


EXAMPLES OF PEOPLE develop Your values by increasing Your knowledge, capacity, skills, and productivity. WITH GREAT INDIVIDUAL VALUES..

Rosihan Anwar, Mochtar Lubis, Jakob Oetama, Dahlan Iskan, Azrul Ananda, Chairul Tanjung, Wishnutama, Prof. Grace Ugut, Mozart, Beethoven, Tiger Woods, Madonna, Mick Jagger, Stefi Graaf, George Welsh, Tom Cruise, Rudi Hartono, Kris Dayanti, Alan Budi Kusuma, Ananda Nicola, Effendi Gozali Andi Mallarangeng, Dino Patijalal, Hinca Panjaitan, Quintos-Gonzales,


Examples of Companies with Great Corporate Values… develop Your values by increasing Your knowledge, capacity, skills, and productivity.


Examples of Companies with Great Corporate Values… develop Your values by increasing Your knowledge, capacity, skills, and productivity.


Examples of Companies with Great Corporate Values… develop Your values by increasing Your knowledge, capacity, skills, and productivity.


II. BUSINESS PRINCIPLES develop Your values by increasing Your knowledge, capacity, skills, and productivity.

  • Finding new business opportunities

  • Implementing a better business among existing businesses

  • Always try to increase revenue and reduce cost to achieve high efficiency resulting in the form of profit margin to expand business, reinvestment, dividend, and bonus.

  • Working hard, working hard, working hard

  • Avoid establishment, spur adrenaline to stay creative


Iv ambition

“Always think ‘out of the box’ to become number One and A Global Player”

IV. AMBITION

PARA GROUP consists of 3 Pillars:

  • Finance and Banking: Bank Mega, Bank Mega Syariah Indonesia, Mega Capital Indonesia, Mega Life, Para Multi Finance, Mega Insurance

  • Energy, Mining, and Agro-Business

  • Transcorp: TV, radio, print, multimedia; Property: Para Bandung Propertindo; Telecommunication; Hotel & Resort; Bandung Supermal; Lifestyle: Coffee-Bean; Mahagaya; Trans Studio; Airlines: Luxurious Trans Airlines.


Iii the elements of change
III. THE ELEMENTS OF CHANGE and A Global Player”

“Everything changes, except change itself…”

CHANGE is absolute. Those who anticipate change will surely win the competition. The keys are:

1. Broad vision

2. Developing knowledge based management by sharing among individuals within the corporation so that every decision is taken from in-depth discussions between all internal elements.

3. Expertise in IT among all staffs since technology makes it possible for us to know the change in progress and the upcoming change.

4. Environmental culture in order that employees work with high spirit and full hearted, such as behave, sincere, helpful, smile, being polite and friendly.


V communication
V. COMMUNICATION and A Global Player”

  • Every staff must become a PR for the whole corporation by maintaining good attitude, language, and behavior in order to develop a good corporate image.

  • Communication of the corporation consists of:

    • Intra-communication

      Good communication between employers and employees; vertical-horizontal communication. All staffs must understand the goals, situation, and condition of the company so that they will have a sense of belonging.

    • Inter-communication

      The capability of the corporation to build a good image and communication with external elements i.e. Business Partners, Public, Government, Legislative, Political Elite Groups, Academic Persona, and International Relations.


BROADCAST TRILOGY and A Global Player”System dan Kerja

TV KABEL


“ BROADCAST ” and A Global Player”Budaya dan Pengaruh Barat

BROADCAST

CULTURAL INDUSTRY

BISNIS INSTITUTION


“ BROADCAST ” and A Global Player”Budaya dan Pengaruh Barat

BROADCAST INDUSTRY

  • HARDWARE

  • SOFTWARE

  • PROMOTION

  • SYSTEM BROADCAST


“ BROADCAST ” and A Global Player”Budaya dan Pengaruh Barat

BROADCAST as

BUSINESS INSTITUTION

Padat modal

Perkembangan teknologi yang sangat cepat

Menjadi ajang pemasaran produk


Business definition

“ BROADCAST ” and A Global Player”Budaya dan Pengaruh Barat

BUSINESS DEFINITION

BROADCAST as

  • Marketing rules the show

  • Konsep rating

  • Pendekatan memuaskan penonton (Uses and Gratification)


Competition in broadcast industry

Program content and A Global Player”

Program lay-out

Program Promotion

Program Montage

Program Structure

Program Quality Audio Video

Program Technology

“ BROADCAST ”Budaya dan Pengaruh Barat

COMPETITION in BROADCAST INDUSTRY


Television programme

Program’s Name and A Global Player”

Program’s Format

Program’s Rhythm / Tempo

Program’s Style

Program’s Color

Program’s Content

“ BROADCAST ”Budaya dan Pengaruh Barat

TELEVISION PROGRAMME


POSISI INDUSTRI MEDIA and A Global Player”Sebelum dan Sesudah Reformasi

TAHUN 1997

TAHUN 1999

MEDIA

Perusahaan

Tiras (jutaan)

Perusahaan

Tiras (jutaan)

SKH

79

5,0

299

4,8

TABLOID SKM

88

5,0

886

6,9

MAJALAH

114

4,3

491

4,1

BULETIN

8

na

11

11

MEDIA CETAK

289

14,4

1.687

15,8

STASIUN TELEVSI

6

-

11

30 juta TV set

STASIUN RADIO

740 + RRI

-

1.100 + RRI

-

Sumber: Leo Batubara, Dewan Pers, 2001


Manajemen media massa

Harus memiliki visi dan misi yang jelas. and A Global Player”

Harus melakukan study pasar: feasibility study yang comprehensive dan mendalam.

Menyusun business plan yang akurat dan dapat dipertanggung jawabkan secara detail.

Mencari investor yang mempunyai pemahaman dan visi yang sama mengenai media massa.

Manajemen Media Massa


Memiliki ketrampilan dan pemahaman bisnis khususnya perubahan teknik-teknik pemasarannya disesuaikan dengan target pembaca.

Memberikan pengetahuan dasar dan pemahaman dasar mengenai prinsip-prinsip bisnis kepada seluruh wartawan dan lingkungan media yang akan diterbitkan. Setiap orang harus menjadi sales and marketing terhadap media tempat ia bekerja.

Bekerja keras untuk mendapatkan positioning dalam bentuk memperoleh image dan audience yang cukup kuat.

Lanjutan………….


Segera melakukan konsolidasi dan meningkatkan kualitas serta lebih mengetengahkan idealisme ketika media yang bersangkutan sudah cukup mampu untuk itu.

Senantiasa mencari peluang baru di tengah persaingan yang ada dengan memanfaatkan perkembangan teknologi.

Selalu konsisten didalam peningkatan kualitas dan pengembangan usaha serta konsiten dalam menjalankan good corporate governance.

Lanjutan………….


Sepuluh komitmen wartawan profesional
SEPULUH KOMITMEN lebih mengetengahkan idealisme ketika media yang bersangkutan sudah cukup mampu untuk itu.WARTAWAN PROFESIONAL

  • HARUS SEORANG IDEALIS: punya komitmen kepada keadilan (fairness), kepedulian sosial dan hati nurani yang kuat.

  • HARUS SEORANG PATRIOT: cinta Merah Putih, bangga pada bangsa dan negara.

  • MENGHAYATI IDEOLOGI DAN KONSTITUSI NEGARA: mengerti, mengenal hukum dan UU R.I.

  • MEMPUNYAI MORAL YANG TINGGI: etika dan beragama.

  • MEMAHAMI DAN MENGHAYATI KULTUR BANGSA: mencintai kebudayaan Indonesia.


  • SUKA MEMBACA DAN MENULIS: lebih mengetengahkan idealisme ketika media yang bersangkutan sudah cukup mampu untuk itu.khususnya buku-buku sastra dan sejarah.

  • MUDAH BERGAUL: mau mendengarkan orang lain, mau menimba illmu bahkan dari seorang bakul jamu atau sopir taxi.

  • JUJUR DAN TIDAK BERPRASANGKA: tidak mudah dipengaruhi oleh apapun dan siapapun.

  • PANDAI MENGEVALUASI DAN MENGANALISA: merangkai satu kejadian dan kejadian yang lain.

  • MEMPUNYAI RASA TANGGUNG JAWAB: siap menempuh resiko terburuk – hilangnya nywa atau hilangnya kebebasan.


IDEALISME vs BISNIS lebih mengetengahkan idealisme ketika media yang bersangkutan sudah cukup mampu untuk itu.

Broadcast Law

Code of Ethic

Public Opinion

IDEALISM

DEMOCRACY

CONSTITUTION

RELIGION

MORAL VALUES

NATIONAL NORM

PROFESSIONALISM

BUSINESS

PROFIT

MARKET DRIVEN

RATINGS

COMPETITIONS

USES & GRATIFICATIONS


News newsroom

News & Newsroom lebih mengetengahkan idealisme ketika media yang bersangkutan sudah cukup mampu untuk itu.


Effective Date : lebih mengetengahkan idealisme ketika media yang bersangkutan sudah cukup mampu untuk itu.

Page : 29

Level Org. : 2/3

NEWS DIRECTORATE

News Division Head

Research Creative Development

Bulletin & Current Affairs

Department Head

Magazine & Documentary

Department Head

Executive Producer

Executive Producer

Assignment Editor & Korda

Section Head

Anchor

Section Head

Producer

Sekretariat

Section Head

Associate Producer

= Generalist

= Specialist


Jadwal rapat

Rapat Mingguan (Divisi): lebih mengetengahkan idealisme ketika media yang bersangkutan sudah cukup mampu untuk itu.

Peserta : Seluruh Produser/Ass.Prod, EP, Kadep, Kadiv.

Materi rapat : Evaluasi rating/share, Strategi program & persoalan divisi

Rapat Internal Program (Masing2 program):

Peserta : Produser/Ass.prod, EP/Kadep.

Materi Rapat : Evaluasi program, strategi, timeline, pemilihan topic, angle, narasumber.

Jadwal Rapat


Khusus untuk bulletin

Rapat Budgeting (siang/setiap hari) lebih mengetengahkan idealisme ketika media yang bersangkutan sudah cukup mampu untuk itu. :

Peserta: Produser/ass.prod, korlip & Korda, EP/Kadep.

Materi rapat : Laporan dari proyeksi liputan dan pemilihan item untuk mengisi rundown hari itu; pengayaan tema dan pemilihan narasumber; update liputan.

Rapat Evaluasi (sesudah program) Pkl. 17:30.

Peserta : Korlip/Korda, Produser/Ass.prod, reporter & campers, EP/Kadep.

Materi Rapat : Evaluasi siaran, evaluasi liputan, usulan liputan dan tema untuk esok.

Rapat Perencanaan (Untuk siaran esok) Pkl 19:00

Peserta : Korlip/Korda, Produser, EP/Kadep.

Materi Rapat : Perecanaan liputan esok, penentuan angle, topic dan narasumber.

Khusus untuk Bulletin :


Rolling crew

Dilakukan lebih mengetengahkan idealisme ketika media yang bersangkutan sudah cukup mampu untuk itu.setiap enam bulan sekali. Tujuannya untuk penyegaran crew (menghindari kebosanan dan rutinitas); melihat potensi crew; kebutuhan program.

Rolling lintas departemen (crew magazine berpindah ke bulletin, dan sebaliknya). Bisa juga rolling antar program di dalam departemen saja. Misalnya dari program Redaksi Sore berpindah ke Kupas Tuntas (kedua program tersebut adalah bagian dari departemen Bulletin & Current Affairs.

Rolling Crew


Rcd research creativedevelopment
RCD lebih mengetengahkan idealisme ketika media yang bersangkutan sudah cukup mampu untuk itu.(Research & CreativeDevelopment)


Job Description lebih mengetengahkan idealisme ketika media yang bersangkutan sudah cukup mampu untuk itu.

Research & Program Development (R&PD)

To analyze data based on Nielsen Media Research and other sources include unpredictable facts that influence competition.

Mapping competition, trend audience mood, market intelligence and gathering information from competitors.

Reporting result of daily, weekly, monthly, and annually analysis to News Director or Division Head as policy and decision making.

Giving input and advises any information to Division Head as policy and decision making.

Giving input and advises to Creative Meeting Member (CDG, Executive Producer and Producer, include each Creative Program Team below).

StructurePosition &Responsibility


Job Description lebih mengetengahkan idealisme ketika media yang bersangkutan sudah cukup mampu untuk itu.

Creative Development Group (CDG)

Gathering, developing and creating Creative Ideas.

Maintenance recently creative ideas and programs.

Presenting creative ideas to Division Head, Dept. Head, Executive Producer & Producer.

Giving input and advises to Division Head, Dept. Head, Executive Producer & Producer.

Manage Creative Ideas Database (CID)

StructurePosition &Responsibility


S o p standard operating procedure

Dalam melakukan fungsi dan tugas-tugas crew, divisi pemberitaan dibekali SOP. Misalnya : SOP Siaran Live, SOP Liputan di daerah konflik, SOP keselamatan liputan, SOP PTC (Piece to Camera), dsb

S.O.P.(Standard Operating Procedure)


God bless you
GOD BLESS You pemberitaan dibekali SOP. Misalnya : SOP Siaran Live, SOP Liputan di daerah konflik, SOP keselamatan liputan, SOP PTC (Piece to Camera), dsb

Thank You &


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