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Eddie Strawser

Eddie Strawser. Adam Logan- Founder Started in 2001 Specializes in Industrial and Commercial coating Sherwin Williams- Supplier Work in multiple states. Background. Strengths Innovation- BFF System Personalization. Opportunities Industry Growth Reimaging campaigns Threats Weather

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Eddie Strawser

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  1. Eddie Strawser

  2. Adam Logan- Founder • Started in 2001 • Specializes in Industrial and Commercial coating • Sherwin Williams- Supplier • Work in multiple states Background

  3. Strengths • Innovation- BFF System • Personalization • Opportunities • Industry Growth • Reimaging campaigns • Threats • Weather • Bidding Industry • Weakness • Debt • Age of Company Focused SWOT

  4. FORJAK Industrial Painting: Better, Faster, Finish • Cleaning/Painting System. Allows for better paint adhesion. • The BFF Machine. Eliminates 95% of human error, advocates exceptional paint coverage, saves money, and is longer lasting. BFF System

  5. Differentiate from Competitors • Communicate BFF System results and usefulness to customers • Stay small • Eventually earn contracts and not bid Objectives

  6. The Regional Managers are the people that first interact with FORJAK on behalf of these companies. • Companies not limited to Ohio Main Targets

  7. Walmart’s Retailing sites are currently on a 7 year rotation to get painted. U-Haul has recently started a reimaging campaign. Why these Targets?

  8. Name- FORJAK Industrial: The Better, Faster, Finish. Goal- create awareness, communicate all the advantages, and make the targets realize that FORJAK will advocate cost savings and the customers will receive a top quality painting service. Campaign

  9. Create a demo video of the BFF System at work. • Mail the video to Regional Managers • Include a 6 foot paint roller with FORJAK Industrial imprinted on it to raise interest and differentiate contact efforts from competitors. Tactic #1

  10. Personal Presentations Send marketing team and Adam to present the BFF System to fully explain the benefits and efficiency of the system. Tactic #2

  11. Website Add videos of the BFF System at work and offer statistics to portray to customers that it will truly give them a Better, Faster, Finish. Tactic #3

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