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Do You Really Need Google+ Why This New Social Media Platform May Be Important for You and Your Business.

MAComb-OU INCubator Lunch and Launch Series: By: David Benjamin www.DavideBenjamin.com. Do You Really Need Google+ Why This New Social Media Platform May Be Important for You and Your Business. What is Google+ ???. What are circles?. Video chat with up to 10 people.

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Do You Really Need Google+ Why This New Social Media Platform May Be Important for You and Your Business.

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  1. MAComb-OU INCubator Lunch and Launch Series: By: David Benjamin www.DavideBenjamin.com Do You Really Need Google+Why This New Social Media Platform May Be Important for You and Your Business.

  2. What is Google+ ???

  3. What are circles?

  4. Video chat with up to 10 people

  5. Automatic upload to your profile

  6. Organized content for viewing

  7. Facebook vs. Google+ Facebook Google+ • 2006 Facebook opens up for the public to join • 900M+ active users today • End of 2012: Expected 1B+ active users • 2011 Google+ opens up for the public to join • 60M+ active users today • End of 2012: Expected 400M+ active users* *According to Paul Allen at elance

  8. Easy to create channels…

  9. …to share information with those targeted contacts

  10. Create opt-in opportunities

  11. Tagging & threaded engagement

  12. Ford Motor on Google+

  13. Anderson Cooper 360

  14. Zagat

  15. What the experts say… “Google+ is a game-changing social network insofar as it will tie together several disparate Google products that all serve businesses such that your efforts to learn the platform now will deliver strong rewards later.” ~ Chris Brogan www.chrisbrogan.com/gplusbook/

  16. Google Search • #1 Search engine in the world • 70% of people start their search on Google • Google ranks your Google+ posts, thus dramatically effecting your ability to be found by those searching for your product, service, or expertise.

  17. Why should you create a brand page • 1st page ranking showing your Google+ page on Google search • Can dominate your industry with effective strategy – less competition on this platform • Great platform to allow your customers, fans, and advocates to tell your story

  18. Strategy for creating your Google+ Plan • Determine your target audience • Search for target audience, add to your circles • Create your content bubble (different than other platforms) • Track growth, learning lessons • Re-write your plan

  19. Measuring effectiveness of your Google+ activity • Determine what you want to measure • Size of audience • Amount of engagement • Lead generation • Better customer service • Set up analytics tracking • Create spreadsheet • Conversions to website

  20. To summarize • Determine where you spend the bulk of your time online and what benefits you’re seeing from those efforts • Research or outsource your social media marketing needs as it applies to your business • Create a plan, monitor and evaluate, adjust as needed • Have fun!!!

  21. Questions?

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