Straightline snowboards wakeboards kneeboards and tow lines
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MBA 518. Topics of Discussion. Background. Manufacturing. Planning. Quality. 1. Background ... Founded 1986 as manufacturer of tow lines for water sports ...

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Straightline snowboards wakeboards kneeboards and tow lines
STRAIGHTLINESnowboards, Wakeboards, Kneeboards and Tow Lines

  • Fearon Brown

  • Monte Christensen

  • Fred Holubik

MBA 518


Topics of Discussion

  • Background

  • Manufacturing

  • Planning

  • Quality


1 background

1. Background

Company History


.

  • Founded 1986 as manufacturer of tow lines for water sports

  • Late 1980’s branched out into distribution of branded water recreational products

  • Began manufacturing wake and knee boards in 1993

  • 1994 limited production of snow boards

  • 1995 full production of snow boards

  • Diminishing role of distribution of branded products



Production flow
PRODUCTION FLOW

  • Batch shop

  • 75 unit lot size

  • Nov. - March production for water sports

  • Jan. - Sept. production for snow

  • Oct. - Feb. cross over production - new design marketing, special orders

  • 11 of 14 manufacturing steps are generic to snow or water boards

  • Rope production - year-round as needed (low volume, assembly)


core assembly

inv

snow board core assembly


sand blast

mold inject

(2)

water board core assembly

water board core material (O/H)


sand blast

core assembly

mold inject

(2)

inv

snow board core assembly

water board core assembly

presses (4)

water board core material (O/H)


sand blast

core assembly

mold inject

(2)

inv

snow board core assembly

water board core assembly

presses (4)

tip/tail routing

de-flashing

rough sanding

3 stations

water board core material (O/H)


sand blast

core assembly

mold inject

(2)

inv

snow board core assembly

water board core assembly

presses (4)

tip/tail routing

de-flashing

rough sanding

3 stations

drilling/inserting (2)

water board core material (O/H)


sand blast

core assembly

mold inject

(2)

inv

snow board core assembly

water board core assembly

presses (4)

tip/tail routing

de-flashing

rough sanding

3 stations

drilling/inserting (2)

final sanding

3 stations

rough/med/fine

water board core material (O/H)


sand blast

core assembly

mold inject

(2)

inv

snow board core assembly

water board core assembly

presses (4)

tip/tail routing

de-flashing

rough sanding

3 stations

drilling/inserting (2)

final sanding

3 stations

rough/med/fine

water board core material (O/H)

inspection/grading


sand blast

core assembly

mold inject

(2)

inv

snow board core assembly

water board core assembly

presses (4)

tip/tail routing

de-flashing

rough sanding

3 stations

drilling/inserting (2)

final sanding

3 stations

rough/med/fine

water board core material (O/H)

shrink wrap

inspection/grading


sand blast

core assembly

mold inject

(2)

inv

snow board core assembly

water board core assembly

presses (4)

tip/tail routing

de-flashing

rough sanding

3 stations

drilling/inserting (2)

final sanding

3 stations

rough/med/fine

water board core material (O/H)

shipping

shrink wrap

inspection/grading

packaging


3 planning

3. Planning

High Quality and Innovation


Research development
Research & Development

  • Cross-functional teams

  • Design by experimentation

  • Industry standards

  • Custom laboratory

    • Competitor review


Planning
Planning

  • Seasonality - year round manufacturing

  • New product every 6 months

  • Non-manufactured orders once a year


Order fulfillment
Order Fulfillment

  • Made to order

  • Pre-season / In-season

  • Weekly work chart

  • Push quality on suppliers


4 quality

4. Quality

SPC

Team oriented

Process oriented


Spc procedures
SPC Procedures

  • Parado charts

  • Push SPC down to suppliers

  • Computer generated defect reports

  • Results measured daily

  • Strive for only 10% defects was 35%


Team oriented
Team Oriented

  • Daily meeting with leads about problems

  • Feedback taken from workers

  • Teams get incentive pay for quality

  • Each team the key to quality


Input into SPC

database

Bar Coded

Materials

Acceptance

Testing

Bar Coded

Defects

Pass

Quality

Pass

Quality

Quality Check

each Location

Completed

Product

Process Oriented

  • Bar coding of raw materials and defects

  • Acceptance testing at start of run

  • Written procedures at each location

  • Check quality at each stage

  • No formal QA group

No

No

Yes

Next

Location

Yes

Completed

Finished Goods


STRAIGHTLINE

  • Questions?


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