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Success – BASF‘s Approach to Sustainability in Customer Interaction

Success – BASF‘s Approach to Sustainability in Customer Interaction. European Chemical Regions Network (ECRN) 29./30.11.07 Ludwigshafen Dr. Uwe Gauglitz. The Four Strategic BASF Guidelines for Long-term Success. Earn a premium on our cost of capital.

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Success – BASF‘s Approach to Sustainability in Customer Interaction

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  1. Success – BASF‘s Approach to Sustainability in Customer Interaction European Chemical Regions Network (ECRN) 29./30.11.07 Ludwigshafen Dr. Uwe Gauglitz

  2. The Four Strategic BASF Guidelines for Long-term Success Earn apremium on ourcost of capital Help ourcustomers to bemore successful Ensuresustainabledevelopment Formthe best teamin the industry

  3. Responsible Care®: Part of Corporate Goals • BASF assumes responsibility for safety, health and environment beyond what is required by legal regulations. • The company asserts its claim to maintain and help shape the political background conditions that secure competitiveness. • As the world’s leading chemical company, BASF sees itself as having a special responsibilityto implement international strategies and standards within its own company. • BASF`s environmental balance reflects the success of intelligent energy and waste disposal concepts that reduce CO2 emissions and conserve resources.

  4. One of the key challenges of Responsible Care® is… …the promotion of RC goals within the whole value chain

  5. Success – Adding Value through Sustainability • Successbundles BASF‘s Responsible Care® expertise in the fields of sustainability management, health, safety, and environment. • This expertise is based on decades of own strategic and operational experience, as well as more than 350 projects with customers and suppliers. • Together with our products, we offer that expertise to our customers and suppliers.

  6. The goal of Success We want to… • increase and spread sustainable development beyond our internal activities. • help our customers to be more successful. • create enduring customer partnerships by working together for sustainable development. • Provide an additional differentiation factor and new market opportunities … create business value for both parties: a win-win situation

  7. Success Service areas PROCESS: “We assist you in optimizing your processes” • Waste Management • Wastewater Treatment • Energy Consultancy • Health and Safety at the Workplace • Emergency Response PRODUCT: “We analyze your product potential“ • Environmental trace analysis • REACH Consultancy • Hazardous Substance Management • Toxicology and Ecology • The Eco-Efficiency Label STRATEGY: “We support your strategies“ • Sustainability Management • Eco-Efficiency Analysis • Energy Efficiency • Climate Protection

  8. Examples of customer partnership projects Eco-efficient milk packaging Reduction of odour nuisance Environmentally friendly wastewater treatment Need A dairy producer is looking for the most ecological and profitable milk packaging solution. Need An Italian customerwas faced with massive complaints from neighbours and the authorities about an odour nuisance arising from his plant. Need A client from the automotive industry introduced a new coating process which caused an additional 150.000 liters of wastewater per day. Our Contribution BASF‘s eco-efficiency analysis contributed to the political decision to exclude certain plastic containers from the deposit system. Our Contribution The BASF wastewater experts developed a system to solve the problem - as a result the automobile manufacturer could switch to the new coating process as scheduled. Our Contribution With BASF’s support technical and organizational improvements could be identified and implemented. The odour was eliminated and good relations with neighbours and authorities were restored.

  9. 0,2 Potential for further Success More than 350 projects since the beginning of the Initiative We spend more time with our customers and suppliers with a non product price related topic… better understanding of our customers and suppliers Broader customer interaction Strive the promotion of Responsible Care® through the value chain and translate it into business opportunities Promotion of Responsible Care® Conclusions

  10. Contact information BASF Aktiengesellschaft Success-Info-Point D - 67056 Ludwigshafen Telephone: +49 621 60 79777 Fax: +49 621 60 6679777 Email: success-team@basf.com Web: http://www.basf.de/reach

  11. Annette Kunde Head of Business Model Development (BMD) Dr. Uwe Gauglitz Head of Success Services Dr. Andreas Kicherer Success Team Leader Anne Haunhorst Business Model Develop. Eva Kratzer Business Model Develop. Dr. Susanne Demharter Marketing REACH Services Dr. Ana Alba Pérez Management Success Services Monika Schreiber-Dünges Management Success Services Tanja Dreyer Success-Info-Point Peter Kölsch Marketing REACH Services The Success - Team

  12. Service service service service Experts Experts service service Experts Success-team Coordination Administration, offer Experts EHS-Functional Unit Success provides BASF‘s EHS experts for external customers Business Unit A Production site 2 Production site 1 Business Unit B customer

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