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Need a Break?. Sundae On A Monday. Jordan Habitz Justine Kaufman Chris Cuyar Dan Valko. What is Sundae On A Monday?. “Sundae On A Monday” is a Holiday dedicated to ice cream lovers and people who need a break from the everyday monotonies. It is celebrated the first Monday in August.

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Sundae On A Monday

Jordan Habitz

Justine Kaufman

Chris Cuyar

Dan Valko


What is sundae on a monday l.jpg

What is Sundae On A Monday?

“Sundae On A Monday” is a Holiday dedicated to ice cream lovers and people who need a break from the everyday monotonies. It is celebrated the first Monday in August.


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It is near the 4th of July and Labor Day although it is far enough away. Sundae on a Monday is a unique holiday because it is celebrated the in August and no other holiday involves eating ice cream.

It is Placed the first Monday in August because August is a summer month. The hot weather will welcome the celebration of an ice cream holiday

Competition


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How to Celebrate... enough away. Sundae on a Monday is a unique holiday because it is celebrated the in August and no other holiday involves eating ice cream.

Take a special someone out to eat and order the sundae first. Buy one of our lovely Sundae Cards with special “Sundae Bucks” that give you a dollar off at Dairy Queen. Throw a sundae party, the possibilities are endless.


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Target Demographic enough away. Sundae on a Monday is a unique holiday because it is celebrated the in August and no other holiday involves eating ice cream.

This is a holiday targeted toward children, families and those young at heart. This target was chosen because children like ice cream and their families will most likely spend money on their whims.


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Launch Strategy enough away. Sundae on a Monday is a unique holiday because it is celebrated the in August and no other holiday involves eating ice cream.

Hallmark plans to launch Sundae on a Monday by many commercials and advertisement on children’s TV networks. Also to familiarize people with the holiday, flyers and posters will be placed near ice cream parlors.


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Merchandise enough away. Sundae on a Monday is a unique holiday because it is celebrated the in August and no other holiday involves eating ice cream.

Sundae glasses and bowls could be sold. Mock t-shirts could also be marketed from this holiday, such as a “Sundae School” shirt or an “I watch Sundae Night Football” shirt.


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A Definite Success enough away. Sundae on a Monday is a unique holiday because it is celebrated the in August and no other holiday involves eating ice cream.

Many families buy ice cream year-round, so why not profit from it. By creating a Sundae holiday Hallmark can open up and indulge in a whole new market, increasing sales and customers.


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