Navigating Social Media Purposely and Professionally
1 / 44

Navigating Social Media Purposely and Professionally - PowerPoint PPT Presentation

  • Uploaded on

Navigating Social Media Purposely and Professionally. Debra Osborn, Ph.D. Mary Buzzetta, M.S., LPC. Social Media video. 70% ____% of jobs are obtained through Networking . 19% ___ % obtain a job by connecting through social networks. How is your online presence?.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about ' Navigating Social Media Purposely and Professionally' - irina

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

Navigating Social Media Purposely and Professionally

Debra Osborn, Ph.D.

Mary Buzzetta, M.S., LPC


____% of jobs are obtained through



___ % obtain a job by connecting through

social networks

How is your online presence
How is your online presence?

  • Can you be found?

  • Search your name – also look in photos?

  • How long does it take to find you?

  • What do you find?

  • What if it’s bad?


  • 77% of Executive Recruiters use search engines when screening candidates

  • 35% remove applicants based off information seen on the Internet

Why use social networking sites
Why use social networking sites?

  • Show that you are well-rounded

  • Demonstrate that you are well-connected

  • Provides a “snapshot” of who you are in real life

  • Acts as a “gatekeeper” to connections you might not normally contact

Status Update:

"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

--Connor R.

Social media can help you
Social Media Can Help You

  • Locate potential employers

  • Research employers

  • Be found by employers

Blog advice
Blog advice

  • Keep it professional

    • Consider the professional identity you want to portray

  • Regularly update

  • Change it up (text, video, picture)

  • Allow comments and respond

  • Follow those who follow you

  • Build community, relationships


  • Goal – not to get a job offer, but to start a dialogue

  • Include a link

  • Ask for a RT.

More twitter advice
More Twitter Advice

  • Include elevator speech in your bio

  • Include links to your resume, blog, LinkedIn

  • Set up job search alerts

    • Tweetmyjob, twitjobsearch

  • Advanced Twitter search

    • #jobs #engineering FL

What is linkedin1
What is LinkedIn?

  • Online business card, your resume, and your letter of recommendation all in one

  • How do I begin to build my online network?

  • Different components of a LinkedIn profile


  • BrandYourself recently analyzed 100,000 profiles and found that LinkedIn was the social network MOST often appearing at the top of Google search results

  • says the traffic of LinkedIn is about 25-26 million a month

  • Over roughly the past year, LinkedIn’s corporate clients increased by more than 40% to about 13,700 in late 2012 from 9,200 in late 2011 (Boston Globe)

Components of linkedin profile
Components of LinkedIn Profile

  • Photo

  • Headline

  • Professional summary/specialties

  • Education and experience

  • Recommendations

  • Skills and expertise

  • Other sections (publications, groups, companies following)

How to strengthen your profile
How to strengthen your profile

  • Have a profile that is 100% complete!

  • Key words rank higher

  • Make full use of fields/sections available

  • Expand your network

  • Use keywords of companies of interest

  • Customize your LinkedIn hyperlink

  • Include hyperlink in email signature

  • Ask for recommendations 

  • Adding examples of your work

  • Maintain an active profile

Researching employers
Researching employers

  • Use advanced search and keywords

  • Join industry groups

  • Follow companies

    • Get updates

    • See new hires

  • Company buzz information

Linkedin for academia
LinkedIn for Academia

  • As an academic, you will be expected to network and make contacts within your profession

  • LinkedIn can be an important complement to your other social networking activities

  • Beneficial to see “degrees of separation”

  • Remember….

    • LinkedIn ranks highest in Google search results

Linkedin for academia1
LinkedIn for Academia

  • Join groups related to academics

    • Academia Jobs, Young Professionals in Academia, Postgraduate Jobs and Recruitment

  • Seek out other academics with similar research interests

  • Include the following on your page:

    • Latest research (i.e., thesis, dissertation)

    • Publications

    • Conference presentations

    • Speaking engagements

    • Teaching experience

    • Fellowships/Grants




  • Jason Alba's site:


  • LinkedIn’s Help Center


  • LinkedIn Checklist