Google display network why is display advertising important
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Google Display Network Why is display advertising important?. Pro g ra m me. •Why online advertising? •What is Google Display Network? •Customer Purchasing Loop •Why Google Display Network •Defining Correct Targeting Options •Controlling Costs •Result. Neden?. Nedir?. Avantajları.

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Google Display Network Why is display advertising important?

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Google display network why is display advertising important

Google Display NetworkWhy is display advertising important?


Pro g ra m me

Programme

•Why online advertising?

•What is Google Display Network?

•Customer Purchasing Loop

•Why Google Display Network

•Defining Correct Targeting Options

•Controlling Costs

•Result

Neden?

Nedir?

Avantajları

Reklam

biçimleri

Hedefleme

Maliyetler

Sonuç


Why is online advertising advantageous

Why is online advertising advantageous?

Google Display Network reach customers by not only placing ads on Youtube and Gmail but also on millions of publisher sites.

•Customers think online ,evaluate and support

•%95 of online time is spent on content sites

Neden?

Nedir?

Avantajları

Reklam

biçimleri

Hedefleme

Maliyetler

Sonuç


What is google display network

What is Google Display Network?

•Google Display Network (GDN) is a website network that you can replace your ads

•Google Display Network use accurate targeting to reach audiences who have highest rate of interest.This results best for advertisers

•The simple and economic way of advertising on millions of high quality news page , specific issues website ,video sites and blogs

Neden?

Nedir?

Avantajları

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Google display network why is display advertising important

Both on conventional media and niche sites.

Reach

Kitlesel Medya

Niş Medya


How does display ads provide advantage to your business

How does Display Ads provide advantage to your business ?

Customer Buying Cycle

Display ads can help raising awareness ,boosting campaign reach ,achieving conversion and can accelerate purchasing loop in the end.

Awareness

Interests

There are four phase on customer purchasing loop:

1)Awareness

2)Interests

3)Evaluation

4)Purchase

Evaluation

Purchase

Loyalty

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Google display network why is display advertising important

Why must you choose Google Display Network for your business?

•You can reach millions of sites ,vidoes and devices

•Search Network and Display Ads Network are perfect combination of every step in purchasing conversion for reaching your customers

•Merging of Search Network and Display Network on your campaigns provide more conversion when we compare only Search Network campaigns

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Google display network why is display advertising important

How do right customers targeted ?

Google provide opportunity to reach related customers via below :

•Content Based Targeting

Target your audiences according to their keyword search ,content search or location search (their sites visit).

•Mass Targeting

Target your audiences according to their interests and demagraphic qualifications or via remarketing.Besides ,you can find consumers who have similar browse habits on your marketing list by using Google’s similars technology.

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Google display network why is display advertising important

How are right consumers targeted?

The best approach is this:

+

Content Based Targeting

Mass Targeting

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Content based targeting

Content Based Targeting

Reach people with these below methods…

Topic Targeting – Choose one of category between 1700 sites that are prepared by Google

Content based keyword targeting – Choose your keywords ,Google find you the best sites for your display ads

Location targeting – Choose manually right location for your campaign

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Mass targeting

Mass Targeting

Right people use internet

Related interest category based marketing - shows people ads according to their likes

Demographic – define your target audience according to their gender and age

Remarketing – reach people who visit your site but not perform any conversion

Similar users - Google’s similar technology finds users who they have similar browse habits on your remarketing list.

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Google display network why is display advertising important

What kind of advertising dimensions are offered to advertisers?

Medium Rectangle 300x250px

Leaderboard 728x90px

Banner 468x60px

Sky

scraper 120x

600px

wide sky

scraper 160x

600px

Square

250x250px

Large Rectangle 336x280px

Square

200x200px


Google display network why is display advertising important

What kind of advertisings are offered to advertisers?

•Standard image(JPG or GIF)

•Standard flash

•Rich media flash

•Video ads

•Click and play video ads

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How can i control my costs

How can I control my costs?

  • •Bidding system means that you offer for every ad space by paying competitive price

  • •You only pay maximum one penny more than the mimimum amount in order to keep your status on page.

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Google display network why is display advertising important

GDN helps you to reach right customers.

Right customers

•Target spesific segment based on spesific demographics ,lifestyle , psychographic and behavior history

•Reach qualified customers according to interests and purchasing purpose

•Attract previous visitors’ attention with remarketing


Which pricing models can be used

Which pricing models can be used ?

  • •CPTI(BGBM):

  • Cost Per Thousand Impression

  • Pay only when your ads are displayed

  • Why? :

  • Use in campaigns that target increasing impressions. Monitor metrics like impression ,reach ,frequency and increasing search

  • CPC(TBM):Cost Per Click

  • Pay only when an user clicks on your ads and visits your website

  • Why?

  • Use clicks on campaigns that is important for you. Monitor metrics like sales ,prospective sales and registration process numbers

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Google display network why is display advertising important

GDN helps to reach customers on right time

Right time

Use content based targeting in order to reach customers want to think purchase by combining mass targeting

•Content targeting

•Keyword targeting and content based targeting

•Location targeting


Google display network why is display advertising important

GDN helps to reach customers with right message

Right message

•Customize ads according to user behavior ,interests or demographic features

•Reach media increases user participation and recall


Conclusion

Conclusion

Google Display Network is extremely high targeted advertising method and helps reaching right customers with right time,right message

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Google display network why is display advertising important

Thank You.

In order to encounter any problems or want to get any help about setting up Google Display Network ,please contact :

0216 469 66 80 / Pbx

[email protected]


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