Prepared by: Nur Shafarini bt Mohd Nawi 2009221266

1. Prepared by: NurShafarinibtMohdNawi 2009221266 NurRashidahbintiAb.Manan 2008531837 Nor AzmawatiBintiAbd Aziz 2009841554 PHOTOGRAPHY “If I could tell the story in words, I wouldn’t need to lug a camera”

2. Families need photographs to capture the special moments of their lives. Families of professionals are busy, and if too much time goes by between photos, these moments are lost forever. Babies, especially, grow fast and parents need photos of them several times a year. INTRODUCTION

3. COMPANY BACKGROUD • Why we choose our brand name EN BLOCreative? • EN BLOCreative team has worked as a freelance portrait photographer in Klang Valley for 4 months. We has found that personal customer relationships are the key to repeat business and currently we have open EN BLOCreative Mini Studio in Wangsa Maju (home-based business) and we also develop a website . • By Year 2 we intend to expand our facilities into a well-equipped and operational office at Damansara.

4. PROBLEM STATEMENT • Professionals often have business needs for high-quality photos, and through this familiarity, they acquire a taste for them. When these professionals need photos to preserve memories, or to display family photos when they entertain at home, they have the budget and the desire for similarly high-quality photos. Just as they appoint their homes with fine furniture and decorations, the photos on their walls need to exhibit their standards of quality.

5. This photography business plan shows how EN BLOCreative will meet the needs of professionals and their families to capture the special moments in their lives and present them in the best light.

6. OBJECTIVE • To generate a comfortable net profit by the third year. • To develop systems of production for each product category that is easy to replicate with new clients to keep it simple and fun. • To have a client relationship system and call plan that will keep us on top of each of our client's scheduled needs at all times

7. VISION “Client wishes becomes our command”.

8. MISSION • Helps clients preserve memories and portray themselves in the best light. • Thrive on repeat business by developing relationships with our clients and calling them with timely reminders for new photos. • Make professional quality photographs easily available in a digital format.

9. BUSINESS MODEL Management Team Value Proposition Revenue Model Organizational Development BUSINESS MODEL Market Strategy Competitive Environment Competitive Advantage Market Opportunity

10. VALUE PROPOSITION TARGET MARKET VALUE EXPERIENCE OFFERING BENEFITS ALTERNATIVES AND DIFFERENTIATION PROOF

11. VALUE PROPOSITION FAMILY WITH CHILDREN TARGET MARKET FEMALE PROFESSIONALS AND WIVES OF PROFESSIONAL MIDDLE-AGED PROFESSIONAL ENGAGED COUPLES

12. VALUE EXPERIENCE

13. OFFERING • Use a "high-tech, high-touch" approach to reach and retain clients for their ongoing photo needs. • By all the categories of products offered, customers can choose which packages that will suit their needs. • Providing the garage sales of photography equipment and accessories.

14. BENEFIT • Provides various packages for the customers can choose that will suit their needs and wants (Package 1 & 2) • Provides a special package that gives combination of package 1 and 2,give extra benefits to the customers such as eligibility to a contest and also get membership subscription • Can purchase a Digital Photo Frame album that give a long lasting experience to them with a high-tech album

15. ALTERNATIVES & DIFFERENTIATION • Provides a service of a copy of the album by giving the soft copy through email of the customers • Approach the customers the special package provided that give a differentiation with other competitors or outside markets such as Digital Photo Frame album.

16. PROOF • Have received various feedbacks and testimonial from the customers • Some of our new customers get contact and references from our previous customers (recommendation) • By the visitors count, we will know how many customers that have been visited to our website

17. REVENUE MODEL

18. COMPETITIVE ENVIRONMENT

19. MARKET OPPORTUNITY • The event photography market is large • Event photography is a profitable business • A digital solution is superior to existing methods • Backend technology and business infrastructure are outside of the photographer's core competence • Establishing and maintaining an e-commerce presence is still prohibitively expensive for small businesses • Order processing and fulfilment creates other significant revenue opportunities

20. COMPETITIVE ADVANTAGE

21. MARKETING STRATEGY

22. ORGANIZATIONAL DEVELOPMENT • Using WordPress as the software in developing the website. • Outsourced a professional web designer to construct and develop the website. • Have alternatives and differentiation by link of affiliate program with NuffNang Ads • Provide such area of customers can be a follower of Facebook and Twitter and can update any news regarding the website

23. Can search any information by search engine powered by Google directly through our website. • Provides a development to the company by monitoring the visitors’ vote of Tweet.

24. SHIDA MANAN Position : PHOTOGRAPHER cum DIRECTOR MANAGEMENT TEAM SHIDA MANAN PHOTOGRAPHER cum DIRECTOR AZMA AZIZ PHOTOGRAPHER cum EDITOR SHAFA NAWI PHOTOGRAPHER cum DESIGNER

25. Our Website http://www.enblocreative.com