Principles of Marketing. Fifth Canadian Edition Philip Kotler, Gary Armstrong, Peggy H. Cunningham. What is Marketing?. Kotler et al:
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Fifth Canadian Edition
Philip Kotler, Gary Armstrong, Peggy H. Cunningham
Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others
ProductEvolution of Business Models and the role of Marketing
As business philosophy has evolved, so has the role of marketing…customer satisfaction is now at the core of most successful corporations
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