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บทที่ 7 การกำหนดราคาสินค้าในตลาด PowerPoint PPT Presentation


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บทที่ 7 การกำหนดราคาสินค้าในตลาด. การกำหนดราคาสินค้าในตลาด. โครงสร้างตลาด (Market Structure) เศรษฐศาสตร์จำแนกตลาดออกเป็น 2 ประเภทใหญ่ๆ คือ I. ตลาดแข่งขันสมบูรณ์ ( P erfect competition) II. ตลาดแข่งขันไม่สมบูรณ์ (Imperfect competition) - ตลาดผูกขาด (Pure monopoly)

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บทที่ 7 การกำหนดราคาสินค้าในตลาด

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7

7


7

  • (Market Structure) 2

    I. (Perfect competition)

    II. (Imperfect competition)

    - (Pure monopoly)

    - (Oligopoly)

    - (Monopolistic competition)


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7

  • (homogeneous product)

  • (free entry)

    3

  • (perfect knowledge)

  • (free mobility)


7

P

P

S

P=D=AR=MR

E

Pe

Pe

D

Q

0

Qe

0


7

  • MR = MC

Profit = TR-TC, Profit/Q = TR/Q-TC/Q =AR-AC


Normal profit

(Normal Profit)

  • MR = MC


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7

  • C

  • D


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LMC=MR, LAC=AR


Monopoly

(Monopoly)

  • -

    -

    -

    -


7

  • MC = MR


7

  • MC = MR


7

  • - ,

    -

  • - , ,

    -


Oligopoly and monopolistic competition

Oligopoly and Monopolistic competition


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  • -

    -

    -

    -


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7


7

  • -

    (P is higher than P in Perfect competitive market but lower than P in Monopoly, Q is less than Q in PC but greater than P in Monopoly)

    -


7

  • 2-3


7


7

  • ( )


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