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1950s. Preparing for the advertisement!. The American Dream: the 1950s.

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1950s

1950s

Preparing for the advertisement!


The american dream the 1950s
The American Dream: the 1950s

  • "Millions of white, middle-class Americans shared a life style that represented to them the American dream. They owned their own homes, sent their children to good schools, lived in safe communities, and were economically secure."



I americans make money
I. Americans Make Money

  • Spread of wealth…Why?

    1. White-collar = Education = $5,600.00

    2. Blue-collar = manual jobs

  • Corporate America takes over.

    1. Franchises = own several stores

    2. Advantages = Cheap variety


I americans make money1
I. Americans Make Money

  • Consumerism

    • Standard of living increases…#1

      • Luxury items of the 1950s

      • Advertising - fastest growing industry AND…

      • It still influences you!

    • Levittown

      • Growth of suburbs

      • G.I. Bill

        • House

        • College


I americans make money2
I. Americans Make Money

  • 50s family

    • Baby Boom…1945-1961

      • War creates boom.

      • Money creates boom.

    • Women

      • Society said stay home

      • Women want money


I americans make money3
I. Americans Make Money

  • Technology

    • Electronics advance because of WWII.

      • Computers

      • Electricity

    • Medical Miracles = Dr. Salk and Polio

    • Sputnik = Soviet Union


Values
Values

  • Worth in usefulness or importance to the possessor; utility or merit: the value of an education.

  • A principle, standard, or quality considered worthwhile or desirable: “The speech was a summons back to the patrician values of restraint and responsibility” (Jonathan Alter).


Beliefs
Beliefs

  • Mental acceptance of and conviction in the truth, actuality, or validity of something: His explanation of what happened defies belief.

  • Something believed or accepted as true, especially a particular tenet or a body of tenets accepted by a group of persons.


Interests
Interests

  • A state of curiosity or concern about or attention to something: an interest in sports.

  • Something, such as a quality, subject, or activity, that evokes this mental state: counts the theater among his interests.

  • Regard for one's own benefit or advantage; self-interest. Often used in the plural: It is in your best interest to cooperate. She kept her own interests in mind


Symbols
Symbols

  • Something that represents something else by association, resemblance, or convention, especially a material object used to represent something invisible. See Synonyms at sign.

  • A printed or written sign used to represent an operation, element, quantity, quality, or relation, as in mathematics or music.

  • Psychology. An object or image that an individual unconsciously uses to represent repressed thoughts, feelings, or impulses



Meet the wilsons
Meet the Wilsons…

  • Read the text.

  • Mark textual examples that suggest

    • Their values

    • Their beliefs

    • Their interests

    • Their symbols



Leave it to beaver
Leave It to Beaver

  • Complete “Structured Note Taking” as you watch this episode.

  • Consider values and beliefs, interests, and symbols.

  • Worksheet: Go to Wsd drive. Go to Mary Barton folder. Find “reading_structured_note_taking.”

  • See my example Leave it to Beaver example.doc


The andy griffith show
The Andy Griffith Show

  • Complete “Structured Note Taking” as you watch this episode.

  • Choose three of four categories discussed: values, beliefs, interests, and symbols.

  • Worksheet: Go to Wsd drive. Go to Mary Barton folder. Find “reading_structured_note_taking.”

  • Review my Leave it to Beaver example if necessary.


1950s music
1950s Music

  • 1950s = Most interesting decade for music in the 20th century. Decade begins with big band sounds – but ends with ROCK & ROLL.

    • 1955 = Pivotal year

      • “Rock Around the Clock” by Bill Haley and the Comets.

      • This is the first rock tune to hit #1.

      • DJ Alan Freed names this style of music. He calls it ROCK AND ROLL.


1950s music1
1950s Music

B. 1956 “The Legend”

1. Elvis

2. Records five number 1 hits in one year = All time record

C. “The Wayward Wind”

1. Gogi Grant = most popular song of the decade.

2. Sings very little after that.


Music from the 1950s
Music from the 1950s.

  • Read lyrics. Mark values, beliefs, interests, and symbols.

  • Listen to the lyrics.

  • Poetry Terms Worksheet!

  • Quick discussion: What does music of 1950s suggest about their values, beliefs, interests, and symbols?


The songs
The Songs

  • “Rock Around the Clock”

  • “Love Me Tender”

  • “Blue Suede Shoes”

  • “Love is a Many Splendored Thing”

  • “Wayward Wind”

  • “Yakety Yak”

  • “Get a Job”


1950s webquest
1950s WebQuest

  • “Slang: A Hepcat’s Guide”

  • http://www.fiftiesweb.com/fashion/slang.htm

  • Hand out Web Quest!


Advertising in the 1950s
Advertising in the 1950s.

  • Study advertisements from the 1950s using Internet.

  • Choose and print one advertisement.

  • Complete “Structured Note-Taking” in reference to your advertisement.

  • Group work with your assigned commercial group:

    • Each person will describe their advertisement.

    • Each person will discuss values, beliefs, interests, and symbols evident in the advertisement.


Stop advertisement time
Stop: Advertisement Time!

  • Review prompt.

  • Instructions

  • Time to plan and work.


1950s1
1950s

  • Create a word document.

  • Think of a theme for 1950s popular culture.

  • Support that theme with 5-10 examples from the television shows, music, web quest, and advertising.

  • Construct a paragraph.





What lies beneath
What lies beneath…

  • The media of the 1950s created a norm that satisfied the symbol of the “American Dream.” Recall: “They owned their own homes, sent their children to good schools, lived in safe communities, and were economically secure."

  • If the “American Dream” is on the surface of the 1950s, then what lies beneath? Brainstorm those groups/situations etc. who/what are not able to attain the American dream?


The american dream the 1950s1
The American Dream: the 1950s

  • What lies beneath…

    • Read “The Postwar Era” handouts.

      • As you read your assigned portion, mark five examples that contradict the 1950s American Dream.

      • Your group will teach the class, so be prepared to share a five point summary of your assigned reading.

      • Discuss using student examples


Closure
Closure

  • Poetry Analysis.

  • Read the poem “Leningrad.”

  • As you read, mark the text…

    • Question everything.

    • Mark confusing parts.

    • Create five “I wonder…” statements.

  • Discuss using textual markings.


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