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Standard 3.1. Students will understand different forms of media. Advertising Media. Medium (Media) - the avenue through which messages are delivered to target markets; channels of communication.

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Standard 3 1

Standard 3.1

Students will understand different forms of media


Advertising media
Advertising Media

  • Medium (Media) - the avenue through which messages are delivered to target markets; channels of communication.

  • Advertising Media – non-personal communication of information to inform, persuade or remind customers about products (goods, services and ideas)


Print media
Print Media

  • Print Media – Any printed medium

    • Newspapers

    • Magazines

    • Directories

    • Programs

      • (Theatrical/Sporting)


Broadcast media
Broadcast Media

  • Broadcast Media -

    • Radio Ads

    • Television Ads


Direct mail media
Direct-Mail Media

  • Direct-Mail Media – mail or email advertising to prospective customers

    • Emails

    • Sales Letters

    • Coupons

    • Brochures

    • Samples


Outdoor transit media
Outdoor/Transit Media

  • Outdoor/Transit Media –

    • Billboards

    • Bus/Taxi/Subway

    • Bus/Train Terminal Posters

    • Vehicle Wraps

    • Building Wraps



Specialty media
Specialty Media

  • Specialty Media –

    • Ad’s during movie previews

    • Pre-Recorded Telephone messages while on hold

    • Small inexpensive logo give away items


Which media to use
Which Media to use?

  • Discuss as a class or small groups the following situations:

    • An international hunting & fishing expo is coming to your state. What form(s) of media would you suggest they use to advertise this event? Why?

    • A public Service 4+ year campaign on the risks of tobacco is looking for ways to reach the target audience of 14-50 year old males in Salt Lake City. What form(s) of media would you suggest they use to promote this message? Why?


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