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Cheerios! Generic vs Name Brand

Cheerios! Generic vs Name Brand. Nathalie Schrank Anders Rykke Rebekah Waldron . Topic.

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Cheerios! Generic vs Name Brand

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  1. Cheerios! Generic vs Name Brand Nathalie Schrank Anders Rykke Rebekah Waldron

  2. Topic An experiment is planned to see if people would prefer the generic brand or the name brand of Cheerios. There are 20 people in this survey. The people do not know which brand they are receiving to test.

  3. Confounding • Both the cereals look the same VS

  4. Blinding • The people not knowing if it is a name brand or the generic brand

  5. Placebo • The store brand cereal

  6. Placebo Effect • That the people would like the wrong (generic) product, but they think it is the name brand Generic cheerios YUMM!!!

  7. Blocking • Age range • Children block ages 5-12 • Teen block ages 13-21 • Adult block ages 22-44 • Elderly block ages 45+

  8. Replication • The experiment is repeated with the same age blocks three times

  9. Conclusion • With a good experiment being tested, we will hopefully be able to see if people would prefer the name brand over the generic brand and if it would really make a difference.

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