Market Introduction - Philips Xenon HID upgrade conversion kit

1. Market Introduction- Philips Xenon HID upgrade conversion kit Marketing team, AM, APR 2004 Version 2.0

2. Product Concept Xenon HID upgrade conversion kit is the headlighting upgrade system to replace halogen headlighting bulbs with Xenon HID technology. An upgrade conversion kit consists of electronic ballasts, HV starters, refurbished Xenon HID bulbs with Halogen bulb base, wire harness and fuses. Non ECE / DOT homologated Only release in APR after market, and not allow to sell in USA and Europe

3. Concept of the System

4. Immediately provide the benefits with Xenon HID technology 3 times lumen output ( varied by different color temperature ranges). 5 times life time Half of the power consumption Higher color temperature *comparison with Halogen product

5. Higher Lumen output

6. Higher Color Temperature

7. Longer Life Time

8. Safety and Comfort

10. 2 Color Temperature Ranges

11. 2 Color Temperature Ranges

12. Product ranges

13. Product Specification

14. Position : Premium quality product in the market Adopt Philips HID bulb and ballast which are made under high OEM quality standard Key components and their refurbishment are made in Germany Wire harness specifications follow the JASO D611 regulations and the manufacturing process is QS9000 certified

15. Product Advantage - Bulb Adopt Philips Xenon HID bulb which has the highest quality reputation from most of the car makers and the highest market share in global OEM market. Produced in Germany by the biggest Xenon bulb factory in the world. It has produced over 10M pcs with high quality level Xenon HID bulb was invented by Philips with many Xenon HID patents around the world. The top of the refurbished burner has been cut (reduce the total length of the bulb) to fit into halogen reflector Precise focus check for every single bulb to ensure the same focus position and beam pattern as the halogen bulb Plug and play

16. Precise Focus Check by Laser Instrument

19. Product Advantage - Ballast The original ballast is OEM quality standard and used in several car platforms e.g. Mercedes-Benz Broad voltage input acceptance (9V-16V) to fit different car system and car age Reverse-connect protection to avoid the danger from the mistake during the installation Broad temperature range : -40°C to +105°C, suitable for Asian weather conditions Automatic short – circuit check to avoid leakage due to lamp components or cables damaged by force or accident Specially designed ballast bracket for easy mounting of the ballast to the car

20. Ballast and ballast bracket

21. Product Advantage – Wire Harness High automotive standard cable (not normal cable for electronics product use) that fits Philips ballast specifications The specifications follow the JASO D611 regulations and the manufacturing process is QS9000 certified All wires and connectors are water–proof to avoid the electric shock. Fuses are designed to protect the system in case of unexpected current fluctuations Both connectors and relay components are from high quality standard supplier ( connectors from Yazaki and relay from Tyco)

22. Wire Harness outlook

23. Packaging – The Most Eye-Catching Design on the Shelf

24. Segmentation

25. Promote the position of Philips as the only one brand with full Xenon HID product ranges (not to only promote Xenon HID conversion kit) : Upgrade OE Xenon HID bulb – 3000K, 4200K, 5000K, 6000K Conversion kit – 4200K, 6000K

26.

27. After-service as a competitive advantage Unlike halogen products, the conversion kit needs more product training and after-service support. The conversion kit consists of bulbs, ballasts, ballast brackets, wire harness and fixture screws which involve in the fields of car lighting, electrical system and fixture technique . Most of the car models have different electrical systems and headlamp housings which generate most of the troubles. Any unsuitable installation will result in serious problems to the cars and the drivers may claim a big money compensation The level of the after-service will influence car accessory stores and workshops to carry Philips branded conversion kit

28. Sell-in advantage- Build up the after –service barrier Build up an advantage by higher after-service standard to become a preferable brand and block the sell-in opportunity for competitors Need to set up a standard process to speed up the complaint handling and avoid letting the driver wait Hold more technical workshops at the store and garage level

29. Roles and Responsibility

30. Key role - Distributors Play a dedicated role to handle technical problems. Allow the car accessory stores or garages to exchange the working parts first and avoid a long waiting to end-users Prepare the stock of spare parts for a quick problem solving Check the availability of incoming damaged parts Pack damaged parts to country sales organization and fully describe the problems. Indent customers should directly contact DPC Only the problems are identified, and then using the debit notes to deduct the payment.

31. Dealer stamp page in the Manual

32. Product ordering information – whole set

33. Product ordering information – parts (for after-service use)