1 / 16

A Review of the Global Translation Market Place

A Review of the Global Translation Market Place. Renato Beninatto COO and VP of Consulting Common Sense Advisory, Inc. Bona fides. 20 years making mistakes in the translation business

iokina
Download Presentation

A Review of the Global Translation Market Place

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. A Review of the Global Translation Market Place Renato Beninatto COO and VP of Consulting Common Sense Advisory, Inc.

  2. Bona fides • 20 years making mistakes in the translation business • Last 4 years spent gathering information I wish I had and sharing it with people who don’t want to pay for it • Over 1000 pages of published data about the translation industry • Lots of unpublished data • Absolute independence… to the point of losing money because of it

  3. Agenda • Market today • Trends • What doesn’t matter? • Branding and quality • What clients really want

  4. Market Data • 87% of translation buyers outsource most or all of its jobs • ≈ 5,000 companies with more than 5 employees • 42% U.S. • 41% Europe • 12% Asia • 5% R.O.W. • Outsourceable translation market in 2006 will reach USD 9.6 billion • We estimate market growth at 7.5% p.a.

  5. TOP 20 TRANSLATION COMPANIES

  6. Which sectors are buying language services? Technology and medical top list

  7. A couple of trends

  8. 1 – Mid-market heats up • Major acquisitions: Lionbridge, SDL, L-3 • Minor but important acquisitions in 2005 and early 2006: • Merrill of Brink • RWS of Eclipse • VistaTEC management buy-out • TransPerfect of Crimson, Epik and Architext • Transware of Global Sight • Welocalize of Connect Global and Transco • SDI Media of Studio • Coto of LingoSystems

  9. 2 – New Technologies and New Service Models • Localization as a managed service (LaMS) • Technology is “free” • Technology rules • Service becomes cheaper with technology • Hybrid solutions – thebigword and Transware • Focus on workflow • Other hosted solutions - Lingotek

  10. ¿Donde están la calidad y el branding?

  11. Quality: Translator certification important to 80% of LSPs

  12. Quality: Most LSPs have not sought ISO certification

  13. Branding • There is no brand if there is no brand awareness • Recent survey: • 100 respondents – all buyers • 289 companies mentioned • Top 3: Lionbridge, SDL, and Moravia • Translation has not had the Keynesian roll-up • Professional services tend to be balkanized • Big accounting houses vs. many small ones • Advertising

  14. 2005 2010 • Lionbridge • L-3 • SDL • TransPerfect • RWS In the time it takes for a typical student to graduate from college… Who’s Who in Localization Services? • Berlitz • Bowne • L&H • Lionbridge • ALPNET

  15. What do clients really want? Price Displaces Quality as the Main Criterion for Vendor Selection Question: ”How do you choose your vendors/suppliers?” [multiple answers] Source: How to Avoid Getting Lost in Translation, Common Sense Advisory, Inc

  16. Insight for global market leaders Thank you. Renato Beninatto renato@commonsenseadvisory.com +1.978.275.0500 Don’t miss • Localization Maturity Model • TMS Report • Global Watchtower

More Related